Grant ThomasNovember 2, 2015 The fast paced world of conversion optimization is constantly evolving which requires digital marketers to stay up to date on the latest technologies and terminology. This is a job in itself and most marketers just don’t have the time to stay up to date while also completing the tasks of the … Continue reading 30 Conversion Optimization Terms that Every Digital Marketer Needs to Know
Jamie TeasdaleOctober 29, 2015 Being a social media manager requires wearing many different hats. From thinking creatively to interacting professionally to efficiently multitasking, you’ll often find yourself juggling a variety of tasks. Managing multiple accounts across a variety of platforms can get overwhelming, making it hard to maintain them all with excellence. Lucky for you, … Continue reading 5 Social Media Management Tools Every Social Manager Needs to Know About
Graham JonesOctober 26, 2015 Most days you’ll get someone asking you “did you get my email”, to which you scratch your head and try to remember, only to assume they sent it to the wrong person or never sent it in the first place. You probably reply with something like “no, sorry, it must have … Continue reading One in Every Five Emails Goes Missing
Anastasia LamotchkinaOctober 25, 2015 1. Ensure a Responsive Design Always near the top of Vordik’s list is making sure that a website’s design is entirely responsive. Responsive design means that with the variety of devices currently on the marketplace, your website will need to be able to adapt to screens with a range of width … Continue reading 10 Essentials for Every Business Website
Chris GowardOctober 25, 2015 How do you create a world-leading optimization team? One that you can trust to consistently deliver ROI year after year? Dedicated internal CRO teams are becoming increasingly common within businesses. As more and more companies adopt the testing culture, they start to ask the same questions: Where should we start testing? … Continue reading 4 Questions Every Optimization Team Needs to Answer
Jacob ShriarOctober 25, 2015 You recently got hired or promoted and you’re in a new role. How exciting! It can be tough to adjust to this new role and potentially new environment, the first piece of advice is to understand that it’s normal to be nervous. It’s an exciting new challenge, but there will be … Continue reading 10 Challenges That Every First-Time Manager Will Face
Grant ThomasOctober 24, 2015 It’s pretty obvious by now that overlays are a key part of driving conversions for some of the top online brands and businesses. Yet many are still skeptical of the benefit that overlays can provide in both lead generation and overall sales conversion. You may be looking to drive your visitors to subscribe … Continue reading Why Every Business Should Use Overlays to Drive Engagement and Conversions
As innovative technologies transform marketing, don’t let your company get left behind. Columnist Benjamin Spiegel explains why data scientists are a critical component of every marketing team. Benjamin Spiegel on October 22, 2015 Back in the “old days” (not so very long ago), if a junior marketer had a question, he or she would seek … Continue reading Why Every Marketing Department Needs A Data Scientist
Dina ShuqomOctober 22, 2015 It’s that time of year again. The fun time of reviewing your expenses from the past year and comparing them to the sales they’ve brought in, and setting a marketing budget for the next year to present to your boss. We know that’s not an easy task. There are many things … Continue reading Social Media Strategy: A Must-Have in Every 2016 Marketing Budget
Justin WongOctober 21, 2015 Written by Amanda Austen, our talented intern. If infographics aren’t part of your company’s marketing strategy, you’re missing out on a huge opportunity to shine above your competition. Humans are visual creatures. In fact, 90 percent of the information transmitted to our brains is visual data. Images, charts, and bursts of … Continue reading Infographics: Why They Should Be In Every Marketer’s Tool Belt
