By Michael Grothaus March 14, 2023 Today is Equal Pay Day. Its date differs every year and is dependent upon how far into the new year women must keep working just to earn what their male counterparts earned in the previous calendar year, according to the National Committee on Pay Equity. With that … Continue reading Equal Pay Day: These are the best companies for pay equity disclosures in 2023
By Connie Lin May 18, 2022 In a landmark deal, soccer players of the U.S. men’s and women’s national teams will now be paid equally, including per-game fees and prize money from official tournaments, such as the FIFA World Cup. The agreement is a major win for women’s soccer—a victory claimed just six months … Continue reading Equal pay comes to U.S. soccer: Here’s what to know about the landmark win for women players
Not All Marketing Data Is Created Equal by Aaron Morrissey , January 12, 2022 The following was previously published in an earlier edition of Marketing Insider. Brand strength is often treated with an air of mysticism, with consumers and business professionals declaring a brand strong or weak in a “you-just-know-it-when-you-see-it” fashion. But the reality is … Continue reading Not All Marketing Data Is Created Equal
Michael J. Katz — March 5, 2020 Statistically speaking, it’s due to arrive in my inbox any day now. The “it” I am referring to is the more or less, once a year request that I receive from a parade of strangers who share my name. The email usually goes something like this: “Hi, my … Continue reading All Niches Are Not Created Equal
Chris Conlin — September 19, 2019 — September 19, 2019 Product Owners have a tough job. I was in a Sprint Review recently where the Scrum Team had some stakeholders talking about an idea they thought was excellent. So, like any studious Product Owner, they immediately typed up the idea and added it to their … Continue reading Not All Feedback is Created Equal!
Learn how one business used a virtual focus group to gather data and surfaced an unexpected insight that changed their whole campaign strategy. Gary Ellis on January 30, 2019 Understanding your target customer is essential to crafting messaging that results in impactful campaigns. The importance of uncovering the right insight is a struggle that all … Continue reading Case study: A tale of two insights and why they are not all created equal
Andrew Montalenti — November 6, 2017 Imagine a site visitor spends 15 seconds interacting with a piece of content, while another spends two minutes with the same article before leaving the site. Even though each visitor ostensibly had a different experience with the content, traditional web analytics qualify both these sessions as a “bounce.” We … Continue reading Not All Bounces Are Created Equal: Replacing Bounce Rate With Engagement Rate
Amanda Clark — March 7, 2017 Follow @GrammarChicInc— March 7, 2017 Since the earliest days of search engine optimization, there has always been some disagreement with regard to keywords. To this day, many small business owners, zealous to optimize their company websites as best they can, wonder about the best keywording principles: How many keywords … Continue reading Not All Keywords Are Created Equal
Dhariana Lozano — December 5, 2016 Follow @DhariLo— December 5, 2016 Influencer marketing is a little more complicated than it seems. As if it isn’t hard enough to find influencers that fit your brand and target audience, another element to consider is the type of influence you’re looking for. In this post I’ll review 4 … Continue reading How Different Social Media Influencers Equal Different Influence Results
by Christian Baesler, Op-Ed Contributor, June 21, 2016 Whether publishers have planned for it or not, many now have a majority of their content consumed on mobile devices. Publishers are still working out how to optimize advertising for the smartphone. The first iteration of mobile advertising was, not surprisingly, the worst: basically, the same … Continue reading For Publishers, Not all Mobile Advertising Created Equal
