So you’re getting decent traffic, but sales aren’t up. What’s the problem? Columnist Casie Gillette offers suggestions on where to look for answers. Casie Gillette on November 25, 2015 Attend any SEO conference and the conversation around metrics and KPIs inevitably comes up. What should I measure? How do I calculate ROI? How do I … Continue reading What To Do When Traffic Doesn’t Equal Sales
by Paul Keijzer November 23, 2015 Follow @Paul_KeijzerNovember 23, 2015 The majority of job adverts around the world have a statement at the bottom along the lines of “Company XYZ is an equal opportunity employer.” I know that there are a number of companies in frontier markets who make the statement but in reality, don’t … Continue reading How To Really Be An Equal Opportunity Employer
Joe AuerJuly 20, 2015 As I speak with other SEOs and business owners, I’ve noticed a trend that I wanted to address. People will say “oh, I got a link from Forbes the other day,” as if Google doesn’t distinguish between different articles within Forbes. Let’s consider the following two scenarios: –Scenario #1– Your site … Continue reading Not All Links From High-Powered Sites Are Created Equal
