Tag Archives: Equal

For Publishers, Not all Mobile Advertising Created Equal

by Christian Baesler, Op-Ed Contributor, June 21, 2016 Whether publishers have planned for it or not, many now have a majority of their content consumed on mobile devices. Publishers are still working out how to optimize advertising for the smartphone. The first iteration of mobile advertising was, not surprisingly, the worst: basically, the same … Continue reading For Publishers, Not all Mobile Advertising Created Equal →

What To Do When Traffic Doesn’t Equal Sales

Sales Leads Conversion

So you’re getting decent traffic, but sales aren’t up. What’s the problem? Columnist Casie Gillette offers suggestions on where to look for answers. Casie Gillette on November 25, 2015 Attend any SEO conference and the conversation around metrics and KPIs inevitably comes up. What should I measure? How do I calculate ROI? How do I … Continue reading What To Do When Traffic Doesn’t Equal Sales →

How To Really Be An Equal Opportunity Employer

Career Development

by Paul Keijzer November 23, 2015 Follow @Paul_KeijzerNovember 23, 2015 The majority of job adverts around the world have a statement at the bottom along the lines of “Company XYZ is an equal opportunity employer.” I know that there are a number of companies in frontier markets who make the statement but in reality, don’t … Continue reading How To Really Be An Equal Opportunity Employer →

Not All Links From High-Powered Sites Are Created Equal

Search Engine Optimization

Joe AuerJuly 20, 2015 As I speak with other SEOs and business owners, I’ve noticed a trend that I wanted to address. People will say “oh, I got a link from Forbes the other day,” as if Google doesn’t distinguish between different articles within Forbes. Let’s consider the following two scenarios: –Scenario #1– Your site … Continue reading Not All Links From High-Powered Sites Are Created Equal →