Graham Jones — June 8, 2017 Follow @grahamjones— June 8, 2017 StartupStockPhotos / Pixabay When you land on a web page you instantly see what type of website is being presented. You will notice, within fractions of a second, whether it is serious, or fun. You can see whether it is simple or complex. You … Continue reading Is Your Website Personality Attractive Enough?
Dave Brock — May 29, 2017 Follow @davidabrock— May 29, 2017 Let’s face it, we care about what we care about–usually, it’s about ourselves. Are we achieving our goals, are we getting the things done that are important to us? It’s our highest priority. Not that we are bad people or don’t care about others, … Continue reading Are You Selfish Enough To Succeed?
Fabrizio Moreira — April 17, 2017 Follow @FabrizioMoreira— April 17, 2017 One of the oldest axioms about your work is do something you love. That way you’re tap dancing on your way to the office, and it’s not work. Supposedly. Trust me, there will be days, weeks and months, even, while you’re building your dream … Continue reading Love Your Work, but Love Ain’t Enough
Darnelle O’Brien — April 3, 2017 Follow @thekissagency— April 3, 2017 Your website has all the bells and whistles and you’ve even made an investment in online advertising, so why are you attracting the wrong kind of traffic, or worse: no traffic at all? 1. Luck lustre content Give users a reason to keep coming … Continue reading 4 Reasons You’re Not Getting Enough Website Traffic
by Victor Wong, Op-Ed Contributor, November 22, 2016 More than two-thirds of all digital display spending in the U.S. is programmatic, with mobile fueling much of the growth. Digital ad targeting has never been better. More than $6 billion is spent on data-driven ad tech like data-management platforms (DMPs) and demand-side platforms. And yet, the … Continue reading As World Gets Smaller, So Do Ad Campaigns — But Not Small Enough
by Dale Keipert Follow @360InteractiveOctober 25, 2016 The battle cry for years has been “I want to be on the first page of Google”. Well, with the way things are going, being on the 1st page of Google may not be enough for you to get the results that you’re hoping for. The real test … Continue reading 1st Page On Google May Not Be Enough
by P.J. Bednarski, Staff Writer @pjbtweet, October 14, 2016 I doubt this will ever rise to the status of “controversy” but a piece on the CJR Website–for Columbia Journalism Review–raises the question. Are some writers going out of bounds by criticizing technology rather than simply reporting it? What ought they be doing? Writer Nausicaa Renner, … Continue reading Are We Too Critical Of Tech, Or Not Tough Enough?
by Laura MacPhersonOctober 9, 2016 It’s the classic catch-22: You don’t have enough conversions to optimize your landing page, but without optimizing your landing page, you’ll never get those conversions. How will you ever get more of your site visitors to fill your form or give you a call? It’s frustrating for small businesses owners … Continue reading Here’s How to Optimize Your Landing Page When You Don’t Have Enough Conversions for Split Testing
by Bob Apollo Follow @bobapolloSeptember 27, 2016 Traditional market segmentation is usually based around the core demographic attributes of company size, sector and location: for example, we might choose to target medical equipment companies turning over £100-250m located in the South East of England. But, as many sales organisations have learned, this simple approach to … Continue reading When Demographics Aren’t Enough: How to Identify Your Ideal Customers
by Randall BeardSeptember 20, 2016 W. Edwards Deming, the father of Total Quality and one of my business heroes, once said: “It is not enough to do your best; you must know what to do, and then do your best.” This simple statement applies to many things in business, not the least of which is … Continue reading New Product Success: Why Concept Testing Is Never Enough
