Bob Apollo — August 8, 2018 Follow @bobapollo — August 8, 2018 qimono / Pixabay Most traditional sales methodologies stress the importance of asking good questions, and there’s no doubt that the ability to ask relevant and effective questions is a critical sales skill. Unfortunately, the essential matching skill of actually listening to the customer’s … Continue reading Asking Good Questions Isn’t Enough…
Jon Mead — July 28, 2018 — July 28, 2018 That may seem like a strange question coming from a tech guy at one of the leading cobrowse companies. Don’t get me wrong, cobrowse is awesome! If you have a website, a SaaS app, or a hybrid mobile app, you should definitely consider using cobrowse … Continue reading What Do You Do When Cobrowse Isn’t Good Enough?
Contributor Kris Jones explains why having a responsive web design is a great first step but combining AMP with a PWA design is better. Kristopher Jones on May 1, 2018 As mobile-first indexing nears, the need to optimize for mobile has never felt so pressing. Even in its current iteration, mobile search is incredibly important … Continue reading Is responsive web design enough? (Hint: No)
Mike Dickerson — March 30, 2018 Follow @alter_agents — March 30, 2018 Millennial workers aren’t lazy or entitled, they just want to feel empowered by their employer in meaningful ways. Like it or not, the workforce of today is increasingly made up of millennials. And these younger workers in my generation are driving fundamental changes … Continue reading Lip Service Isn’t Enough: Millennial Employees Crave Meaningful Empowerment
Oksana Tunikova — January 12, 2018 — January 12, 2018 Want to be productive? Learn how to limit distraction first. Distraction and productivity are mutually exclusive. The latter is all about focusing on what is important and holding that focus until the work is done. Distraction, in its turn, is what agitates our minds and … Continue reading Resisting Distraction: Why Willpower Is Not Always Enough…
Patrick Whatman — November 16, 2017 Follow @mrwhatman — November 16, 2017 If you’re in marketing or communications, you’re almost certainly familiar with Google Alerts. It’s the free tool that sends email updates whenever your keywords are used online. And even though Google itself declared the tool “broken,” they’re still immensely popular: Source: Google Trends … Continue reading 5 Reasons Why Google Alerts Just Aren’t Enough Anymore
The challenges of TV measurement abound. Columnist Alison Lohse believes marketers shouldn’t have to settle for ‘good enough’ to understand how TV is performing, but should instead look toward TV attribution as the answer. Alison Lohse on September 28, 2017 It’s no secret that TV — and therefore TV advertising — has evolved dramatically … Continue reading Are your TV analytics just ‘good enough?’ 8 signs it’s time for an upgrade
Samantha Martin — August 30, 2017 Follow @Socially_Sam — August 30, 2017 It’s quite difficult to decide what to charge, especially when you’re first starting out. If you under charge you run the risk of being overloaded with work and not making enough profit. Overcharge and you might not get any work. If you charge … Continue reading Are You Charging Enough For Your Product Or Service?
Cheryl Strauss Einhorn — August 18, 2017 Follow @CherylEinhorn — August 18, 2017 Recently there’s a lot of evidence of high profile strategy failures, whether it’s the health care overhaul in Congress, the inability of the Organization of Petroleum Exporting Countries to bolster oil prices by cutting supplies, or disappointments from hot start-up initial public … Continue reading The AREA Method: When a Good Strategy Is Not Enough
Have you experienced high growth from your Google Shopping ads? You’re not the only one. Columnist Andreas Reiffen looks at growth data for product listing ads and explains why even an 89% growth in revenue year over year may not be enough to outpace your competitors. Andreas Reiffen on June 15, 2017 Growing revenue … Continue reading Why ‘good’ isn’t good enough in Google Shopping
