By Bernadette Coleman July 26th, 2017 Although potential customers are already looking for local businesses online – and there are billions of Google searches each month – they’re unlikely to discover these nearby stores that do not have a solid local presence management strategy in place. So, what’s a local business to do? To … Continue reading 6 High Impact Ways To Enhance Local Business Visibility Online
Ross Wingo — July 12, 2017 — July 12, 2017 When a search advertising client asks what else he or she could be doing in the digital advertising space, my first thought is typically to tell them about retargeting. Retargeting perfectly complements search advertising, especially for those clients who offer expensive products and services (think … Continue reading 3 Retargeting Tactics to Enhance Your Digital Marketing
Mark Miller — July 11, 2017 Follow @MMtwopointfive — July 11, 2017 Have you been on a website recently that wasn’t mobile friendly, or struggled with a frustrating ecommerce experience? While not an entirely new concept, user experience continues to go without the needed consideration and care from too many businesses. If you’re one of … Continue reading 5 Ways to Enhance Your User Experience and Drive More Business
Mike Covert — July 5, 2017 — July 5, 2017 We’ve all seen the stories. Stores are closing. Is it because retailers have too many locations? Has e-commerce taken away foot traffic? Is it a societal shift in how much digital is a part of our life? We feel it’s a combination of all three. … Continue reading Blending Physical and Digital to Enhance Brick-and-Mortar Retail
Michael Ray Newman — May 23, 2017 Follow @ZZICEO— May 23, 2017 Social media has its share of critics, who claim it ruins personal relationships by eroding social skills and setting unrealistic expectations. But according to techno-sociologist Zeynep Tufekci, social media can actually strengthen relationships by allowing people to communicate in new ways. These benefits … Continue reading How to Use Social Media to Enhance Relationships and Make Sales
Al Gomez — November 18, 2016 — November 18, 2016 It’s not that far off to think about SEO in 2017. With the New Year almost upon us, it’s wise to start strategizing and analyzing current online marketing campaigns for the best results. So, what exactly is to be expected for SEO in the year … Continue reading Best Video Practices To Enhance Your SEO in 2017
Michelle Kicak — November 1, 2016 — November 1, 2016 If there’s one thing from social media website owners can take away and apply to their own business, it’s that visuals are important. You needn’t look further than Instagram or Pinterest to see this in action. Pictures, videos, images, charts, infographics and other visuals draw … Continue reading Enhance Website Performance with Visuals: 8 Examples
by Kevin George Follow @imkevin_monkOctober 1, 2016 ‘Customer is King’, a famous mantra followed by many marketers asserting that customers, at the core, are very important for a brand. According to a study, it costs 16x more to bring a new customer up to the same level as a current one. So why not hold … Continue reading How To Enhance Customer Loyalty via Email Marketing
by Brenna ClarineSeptember 10, 2016 Video can be used to enhance online reputation. Search results today contain blog posts, articles, images, news and video. They’re called “mixed results”. Search engines want to provide the best results possible in whatever format necessary. Video is fast becoming the best way to engage audiences which means you can … Continue reading How Video Can Enhance Your Online Reputation
by Paul EstcottSeptember 9, 2016 Video animation is becoming an increasingly popular way of promoting businesses online. A well-made animated video can be much more effective than written texts or pictures since it uses all other media to deliver its message. The Benefits of Using Animated Videos 1. Everyone Loves a Good Animated Short YouTube … Continue reading Using Animation to Enhance Your Business Strategy
