Mike Parry — March 25, 2018 — March 25, 2018 Emails don’t need to be static. Modern email applications support a variety of animation techniques and you may be surprised at how flexible the options are. Animation in web and email marketing certainly has its detractors and not without just cause. Plenty of gimmicky advertising … Continue reading Motion Slickness: 4 Ways to Animate Your Email
Kristen Dunleavy — March 24, 2018 Follow @KristenWritesIt — March 24, 2018 OK, it’s the middle of March. We just got over creating messages for Valentine’s Day and St. Patrick’s Day. We’re doing our last-minute prep for April Fool’s Day. And then we’re right on to another biggie: Mother’s Day, right? Not so fast. Yes, … Continue reading 6 Obscure Spring Holidays to Advantage of in Your Email Marketing
Tom Martin — March 21, 2018 Follow @TomMartin — March 21, 2018 As I sit in a hotel at the foot of the University of Texas campus for a day and a half of reliving my youth while simultaneously brainwashing my child, 413 email marketing newsletters await my attention this morning. Deleted them all. Today’s … Continue reading Why Your Email Marketing Newsletter Can’t Suck
Kevin George — March 21, 2018 Follow @imkevin_monk — March 21, 2018 Recently Yahoo! Mail announced that they have changed how they handle embedded images in emails. Similar to the bold move by Gmail in 2013 to adopt image caching, Yahoo! will now cache all the images and display them from their own proxy servers. … Continue reading Image Caching in Web Email Clients – Alarm for your Email Metrics?
Amanda Abella — March 20, 2018 — March 20, 2018 I go to a lot of events for bloggers around my city. One of the things I see most often is how people build entire businesses on social media, but fail to build an email list. Here’s why that’s a problem. You don’t own social … Continue reading 3 Ways to Use Social Media to Build Your Email List
Pondering bringing in additional data sources to enhance your email program? Contributor Ryan Phelan offers advice on getting started. Ryan Phelan on March 19, 2018 I was at the grocery store getting supplies for my weekly steak night ritual. As I walked to the checkout, the teenager at the cash register looked at the … Continue reading 4 questions to launch your data-driven email strategy
Kristen Dunleavy — March 19, 2018 Follow @KristenWritesIt — March 19, 2018 When it comes to offering liberating opportunities for creative email marketing, nothing compares to April Fool’s Day. There are no constraints regarding color schemes (that’s right, St. Patrick’s Day, we’re looking at you!), no themes to haunt you the way, say, Halloween does, … Continue reading No Joke: 8 Email Marketing Ideas for April Fool’s Day
Kevin George — March 16, 2018 Follow @imkevin_monk — March 16, 2018 Easter is fast approaching and it’s time to drown in the celebrations. Your subscribers are getting ready for decorating Easter baskets, painting eggs, and egg hunting. But have you created an email marketing campaign to make this Easter celebration exceptional for you and … Continue reading Eggcellent Email Inspirations for Easter Campaigns
Jeremiah Chua — March 18, 2018 — March 18, 2018 Email is still the top channel for customer support because it’s quick and convenient. Or, at least, customers expect it to be. According to Help Scout, 41% of customers want a response to an email within six hours, and most aren’t willing to wait more … Continue reading 6 Tips on Upping Email Support Efficiency
Aleah Taboclaon — March 16, 2018 Follow @aleahphils — March 16, 2018 Having an email marketing strategy for your business has become essential. Although it is considered an old-school tool, email is still popular, and most people check their inbox many times a day, especially since smartphones appeared. Being able to periodically contact your subscribers … Continue reading How to Design Email Newsletter Templates That Turn Subscribers Into Clients
