Even the first email marketing message, however spammy, achieved astounding results. Contributor Kyle Henderick explains how far we’ve come since then and where we’re headed. Kyle Henderick on August 27, 2018 Earlier this year marked the 40th anniversary of the first mass marketing email. On May 3, 1978, a marketer for Digital Equipment Corporation … Continue reading Email marketing turned 40 this year. Now what?
Kevin George — August 24, 2018 Follow @imkevin_monk — August 24, 2018 With number of emails being sent and received every day reaching a whopping figure of 269 billion, it is imperative for businesses to understand the importance and potential of email marketing. Consequently, this is the reason marketers in the United States alone are … Continue reading How to Design an Email Campaign that Meets Brand Guidelines
Nicole Riley — August 22, 2018 — August 22, 2018 ribkhan / Pixabay Triggered emails are outperforming standard direct marketing emails but only make up 7% of marketing emails delivered. These vastly underutilized campaigns boast an average open rate of more than 50% compared to the 20% cross-industry average open rate. They can also drive … Continue reading Triggered: Tips to Get Started with Automated Email
Online Advertising Ranks High — But Not As High As Email by Ray Schultz , August 20, 2018 U.S. businesses are high on online advertising — 66% invest in it, according to a study by the Manifest. But their spending is spread over several channels. Social media is used by 86%, display by 80%, and … Continue reading Online Advertising Ranks High — But Not As High As Email
Jenn Villa — August 21, 2018 — August 21, 2018 Any SEO pro understands the importance backlinks play in their online ranking strategy. In fact, as far as local optimization goes, link signals have been shown time and time again to be the most influential organic ranking factor. That’s why many marketers turn to email … Continue reading How to Use Email to Get Backlinks Without Being Spammy
B2B Reality: Content Is First In ROI, Email Second by Ray Schultz , Columnist, August 15, 2018 Email may produce the best ROI in general — but not in B2B, where it comes in second to content marketing, according to the 2018 B2B Marketing Survey, a study by Contentive in partnership with ClickZ. Of 214 … Continue reading B2B Reality: Content Is First In ROI, Email Second
Syed Balkhi — August 17, 2018 Follow @SyedBalkhi — August 17, 2018 Still stuck at 100, 500, or 1000 subscribers? Are you looking for effective ways to grow your email list and convert website traffic into subscribers? Well, you’ve come to the right place. Did you know that by 2022 the number of email users … Continue reading 5 Easy Hacks to Convert Visitors Into Email Subscribers
Zach Heller — August 16, 2018 Follow @zheller — August 16, 2018 When a politician changes their position on a policy question, we call them a flip flopper. And we don’t trust them. But changing your position on an issue based on new evidence is a sign of progress and wisdom. And not just for … Continue reading Why You Should Send Your Next Promotional Email at Midnight
Jaime Nacach — August 14, 2018 Follow @bloominari — August 14, 2018 Drip Campaigns can empower your email marketing efforts and get you dramatic results (e.g., engagement and sales). But it’s not enough to have an email autoresponder tool, knowing how to set it up to work for you while you’re busy doing what you … Continue reading 10 Steps to Build Your First Email Marketing Automation Drip Campaign
Ben Duchesney — August 14, 2018 — August 14, 2018 Walking down the streets of New York City, you can feel the history, almost hear the newsboys call up from your kneecaps, saying, “Read all about it, 7 Ways You Can Save The World!” A headline like that feels more at home on an email … Continue reading How Your Headline Can Draw Customers Into Your Email Body Text
