Tag Archives: email

Email Drives Both Lead Generation And Nurturing: Study

Email Drives Both Lead Generation And Nurturing: Study by Ray Schultz , August 13, 2018 Email is a close second to social media as a productive B2B lead-generation tactic. But it is first in lead nurturing, according to Generating and Nurturing Lead Survey, a study by Ascend2. Of the 229 marketers polled, 47% say email … Continue reading Email Drives Both Lead Generation And Nurturing: Study →

How Do I Make Email Marketing Work For My Business?

Email Marketing Tips

Adam Oldfield — August 7, 2018 Follow @force24— August 7, 2018 It’s one of the most common ways for businesses to communicate with their customers and prospects, and GDPR won’t change that. But the popularity of email marketing doesn’t mean brands – large or small – get it right every time, if at all. Here, … Continue reading How Do I Make Email Marketing Work For My Business? →

Creating a Consistent Customer Experience with Centralized Email Template Management

Email Strategy

Matt Harris — August 6, 2018 Follow @mrmch— August 6, 2018 When marketers talk about omnichannel marketing, a key component of that is making sure that every time a customer encounters your brand, they have not only a positive experience, but a consistent one as well. Too often that isn’t the case. Email in particular, … Continue reading Creating a Consistent Customer Experience with Centralized Email Template Management →

3 Steps to Writing Nonprofit Email Campaigns

Email Personalization

Stephanie French — August 5, 2018 — August 5, 2018 As a nonprofit, your schedule is more than jam-packed – but now is the time to sit down and write an email for your marketing efforts. Your goal of this email is to tell a story that builds a connection and inspires your supporters to … Continue reading 3 Steps to Writing Nonprofit Email Campaigns →

How to structure your email program to retain customers

Customer Retention

Implementing a comprehensive email retention program may seem daunting, but contributor Sam Welch reminds us of the payoff and explains how to do it. Sam Welch on August 2, 2018 If you’re in marketing, I’ll bet that at one point in your professional career you have either heard or learned for yourself that keeping … Continue reading How to structure your email program to retain customers →

3 Email Segmentation Pointers to Keep in Mind

Email Segmentation

James Patterson — August 1, 2018 — August 1, 2018 Not all prospects are the same. Thinking otherwise hurts your customer acquisition strategies, especially when you send uniform emails that are far from tailored to what your customers need or want. But, email segmentation has the power to personalize the messages you send to your … Continue reading 3 Email Segmentation Pointers to Keep in Mind →

The Mystery of Email Engagement: Solved

Email Strategy

VerticalResponse — August 1, 2018 Follow @VR4SmallBiz — August 1, 2018 geralt / Pixabay As a business owner, time is valuable and — unfortunately — often limited. It can be challenging to deliver emails of consistently high quality, let alone find time to test, optimize and segment. Fortunately, making it easier isn’t an insurmountable … Continue reading The Mystery of Email Engagement: Solved →

How To Boost Email Open Rates With Magnetic Preheader Text (The Ultimate Guide)

Email Marketing

By Qhubekani July 31st, 2018 Getting your emails opened these days is tough. Inboxes are clogged. Typically, a person receives over 100 emails per day. Plus, we live in a crazy-busy world and attention spans are getting shorter and shorter. People are choosy and overprotective of their time. They’ll skip anything they feel won’t add … Continue reading How To Boost Email Open Rates With Magnetic Preheader Text (The Ultimate Guide) →

For The Love Of Email: Trusted Old Channel Ranks First In Survey

Email Marketing Tools

For The Love Of Email: Trusted Old Channel Ranks First In Survey by Ray Schultz , Columnist, (July 31, 2018) Maybe it’s GDPR and the recent privacy scandals. But consumers prefer the trusted old channels when receiving direct marketing communications. A survey by the UK DMA shows that 73% cite email as their first or … Continue reading For The Love Of Email: Trusted Old Channel Ranks First In Survey →