Tag Archives: efforts

Are your acquisition efforts the root of your retention issue?

Acquisition Guide

Here are three ways brands can identify and market to the right customers while also reducing churn. Jeremy Korst on January 10, 2020 The issue of customer retention comes up in nearly every conversation with colleagues in a service business or software company. As companies aspire to transition to an ongoing customer relationship and recurring … Continue reading Are your acquisition efforts the root of your retention issue? →

How Your Autoresponder Emails Can Make or Break Your Support Efforts

Email Automation

Alexandra Marin — December 27, 2019 We’ve all been there – a recent purchase arrived late, you got something completely different than what you ordered, or it came damaged. You’re not happy, and rightly so – you just spent some hard-earned cash on that new product. Time to go to the computer, write a frustration-fueled … Continue reading How Your Autoresponder Emails Can Make or Break Your Support Efforts →

10 Ways You’re Unknowingly Hurting Your Social Media Efforts

Social Media Strategies

Max Palmer — October 16, 2019 As an entrepreneur, having a presence on social media is a must. Even if you believe you’re using social media wisely — after all, you have a decent number of followers — there may be ways you’re undermining your efforts without even realizing it. To guarantee you’re getting the … Continue reading 10 Ways You’re Unknowingly Hurting Your Social Media Efforts →

Simple Ways to Improve Your SEO Efforts

SEO Tools

Rebecca Davies — September 11, 2019 Follow @BecEntyce — September 11, 2019 Marketing your business effectively will involve many different techniques, from content to social media, printed marketing materials to networking. For the majority of businesses, their website will form a significant part of their marketing strategy, with SEO taking a crucial role in getting … Continue reading Simple Ways to Improve Your SEO Efforts →

Back to basics: Measuring your social media efforts with unique acquisition channels

Social Media Strategies

Segregating paid, organic and social activity in analytics clarifies the activity that drives which type of conversion. Alan K’necht on December 4, 2018   Most organizations are spending a considerable amount of money and resources on their social media marketing efforts. These efforts generally take the form of three types of effort – organic, paid … Continue reading Back to basics: Measuring your social media efforts with unique acquisition channels →

4 Simple Tactics to Improve Your Social Media Efforts

Social Media Engagement

Laura Donovan — October 16, 2018 Follow @thewordpro — October 16, 2018 kropekk_pl / Pixabay Social Media has evolved from Social Networking, a way to keep in touch with friends and family, to a powerful marketing and advertising tool. If companies aren’t putting some effort into their Social Media platforms, they just aren’t staying competitive … Continue reading 4 Simple Tactics to Improve Your Social Media Efforts →

Marketers struggle to keep up with content creation demand for their personalization efforts

Personalization

Businesses may need to invest more resources in content creation efforts. Robin Kurzer on October 4, 2018   As advertising and other brand communications get increasingly personalized, the demand for multiple iterations of content is growing at a rate that marketers are struggling to keep up with. And personalization without, well, personalized content just doesn’t … Continue reading Marketers struggle to keep up with content creation demand for their personalization efforts →

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