Angela Hausman, PhD June 14, 2021 These days, the task of marketing your business must include a huge digital component as the world increasingly transitions to online from real interactions. For most modern businesses, budgets demonstrate the transition to digital. For instance, digital ad spending increased by 12% in 2020, despite the pandemic. No business … Continue reading Ways to Upgrade Your Digital Marketing Efforts in 2021
Liz Kislik May 27, 2021 Picture this: You’ve just learned that you’re being hired for — or promoted into — a leadership job that’s at least a level higher than you’ve ever had before. You’re thrilled, and you start thinking about all the things you want to accomplish — for your people, your customers, and … Continue reading How to Think About Initiating Change Efforts That No One Has Asked For
Liz Kislik April 16, 2021 Your relationship with your boss is just like any other relationship: what you actually do doesn’t matter as much as how it’s perceived. But it’s hard to remember this when you’re taking instructions and trying to deliver on goals. Based on the power structure, you’re not calling the shots … Continue reading How to Direct Your Efforts So Your Boss Will Care About Them
Angela Hausman, PhD April 8, 2021 Unions certainly have their place in our society. We have unions to thank for such as the five-day workweek, overtime pay, safe working conditions, and many other rights we take for granted as workers today. Unions were needed because employers abused their workers by creating unsafe working conditions and … Continue reading Fair Treatment of Employees: Efforts to Unionize Amazon Warehouses
Thomas Griffin December 17, 2020 Your brand image rests on how customers perceive your business. It’s not possible to have complete control over how your business looks to your audience. So, the aspects that you can control need to be leveraged to their fullest potential. Your logo design, brand colors, typography, and other elements like … Continue reading 4 Creative Tools to Boost Your Social Media Branding Efforts
Sumeet Anand December 10, 2020 When it comes to B2B marketing, email is one of the most effective mediums to reach out to your target audience. In fact, B2B marketers say that email newsletters are the most effective type of content for nurturing leads. Furthermore, 78% of businesses consider email marketing vital for their success. … Continue reading 6 Tips On How to Boost Your B2B Email Marketing Efforts
5 Reasons Quality Product Descriptions Can Boost Your Company’s Marketing EffortsIf your company has been focusing on content marketing, digital marketing or search engine optimization efforts lately but hasn’t quite been seeing the results you’d hoped for, you may be wondering what you can do to help move your products off the virtual shelf faster. … Continue reading 5 Reasons Quality Product Descriptions Can Boost Your Company’s Marketing Efforts
COVID-19 Requires Brands To Aid Community Relief Efforts by Sarah Clark , August 28, 2020 Consumers expect brands to step up and be a force for good. Research shows 67% of American consumers have changed their opinions of companies for the better because of their COVID-19 responses. How brands respond during a crisis directly impacts future favorability and … Continue reading COVID-19 Requires Brands To Aid Community Relief Efforts
Navigating such uncertain times requires agility, patience and resourcefulness. Meg O’Leary on April 17, 2020 The universal challenge facing all marketers right now is how to generate revenue in the months ahead with so much uncertainty and a bleak economic climate. Today’s reality is quite different than it was just a few weeks ago, and … Continue reading Pro Tip: Managing marketing efforts in the coronavirus era
Tom Martin — January 19, 2020 This week RSW/US released its New Year Outlook 2020 Survey Report and based on the content, I think smaller, independent and/or specialist agencies will need to step up their biz dev game and learn to Sell Greatly this year or get left behind. Let’s talk about why. Clients Plan … Continue reading Where Should Your Agency Focus Your New Biz Efforts In 2020?
