Tag Archives: Effective

Top 10 Reasons Online Networking is More Effective Than In-Person Networking

Online Marketing Strategies

Tracy Darchini — February 16, 2017 — February 16, 2017 Author’s Note: This article was originally published on the Huffington Post and can be found here. Meeting people in real life, face-to-face is important for building professional relationships, but I’d be willing to bet that most of us — whether introverted or extroverted — do … Continue reading Top 10 Reasons Online Networking is More Effective Than In-Person Networking →

A Roadmap to Creating An Effective Personalization Strategy

Personalization

Chris Goward — February 16, 2017 — February 16, 2017 From simple message segmentation to programmatic ad buying and individual-level website customization, the combination of big data and technology is transforming the possibilities of personalization. But the rise of personalization tools and popularity has also meant the rise of marketers doing personalization the wrong way. … Continue reading A Roadmap to Creating An Effective Personalization Strategy →

The Most Effective LinkedIn Marketing Methods – According to Science

LinkedIn Business

John Nemo — February 10, 2017 Follow @JohnNemoPR— February 10, 2017 LinkedIn’s Marketing team just revealed the most effective ways to get your marketing messages noticed on the platform. Long story short: LinkedIn wants you doing more business on the platform. Ever since 2016’s $ 26.2 billion acquisition by Microsoft, along with a rollout of … Continue reading The Most Effective LinkedIn Marketing Methods – According to Science →

5 Effective Video Marketing Ideas for Small Businesses

Video Marketing

Olga Bedrina — January 30, 2017 Follow @animatron— January 30, 2017 Hubspot posted some recent statistics and predictions that should get small business marketers excited about using videos for small business marketing. For instance, videos will account for almost three-quarters of internet use in 2017. By 2019, video traffic will increase to about 80 percent … Continue reading 5 Effective Video Marketing Ideas for Small Businesses →

Effective Lead Nurturing: 7 Tactics for Better Prospect Relationships

Lead Nurturing

Patrick Hogan — January 24, 2017 Follow @growtenfold— January 24, 2017 Lead nurturing must be a part of your comprehensive sales and marketing strategy. In its core, lead nurturing is about building relationships with prospects through different channels, even when they’re not near the decision stage yet. B2B customers often take the long and winding … Continue reading Effective Lead Nurturing: 7 Tactics for Better Prospect Relationships →

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