In an increasingly complicated martech world, it’s easy to feel overwhelmed. Columnist Justin Dunham offers a handy checklist to help you determine whether you’re running the ultimate marketing machine. Justin Dunham on January 10, 2017 Come back with me to the year 2000, when the Y2K bug was a recent memory, and the phrase … Continue reading Is your marketing team effective? A 5-question test
Paul Keijzer — January 10, 2017 Follow @Paul_Keijzer— January 10, 2017 Among the key skills we look for in our talent pool is the ability to take initiative and be self-motivated. These skills probably allow leaders the most mental peace. Knowing that your team is charged up, delivering quality results and aiming for the achievement … Continue reading 3 Effective Ways to Motivate Your Team in 2017
Ivy Guerrero — January 9, 2017 Follow @iveeivy— January 9, 2017 There’s nothing like starting the year with a well thought out marketing plan. A new round of 365 days brings an array of possibilities for your business and customers. Ascend2 has just released its 2017 Digital Marketing Plans Survey and it shows the best … Continue reading 2017 Digital Marketing Plans Survey Reveal Most Effective Strategies
John Nemo — January 3, 2017 Follow @JohnNemoPR— January 3, 2017 Understanding LinkedIn’s obsession with member-driven, original content and blog posts is critical to winning new business on the platform. When I first took my young sons fishing a few years back, they would just drop a hook in the water and expect the fish … Continue reading The Single Most Effective Way to Win New Business on LinkedIn
How can you improve your organic search results? Columnist Jason Decker outlines four basic steps to make your listings more compelling to searchers and prospects. Jason Decker on January 3, 2017 You’re a savvy digital marketer. You follow Google best practices and read “all the SEO blogs.” You sound like a zookeeper with your extensive … Continue reading 4 steps to make your organic listings more effective
Dave Brock — December 30, 2016 Follow @davidabrock— December 30, 2016 I just read an outstanding article, How To Create An Effective Account-Based Sales Strategy In 5 Steps. It’s quite an excellent article, netting out the 5 Steps: Define your ideal company profile. Define your ideal buyer personas. Build a sales process to match each … Continue reading Building Effective Marketing And Sales Strategies
By Brett Relander December 30th, 2016 Is there an art to effective tweeting? Communicating in 140 characters is not easy. How do online publishers attract, in bite-sized morsels, new visitors? How does one get new visitors to spend more time on your site and encourage them to return frequently? Here are eight tips you can … Continue reading 8 Tips for More Effective Tweets
Alex Cyphers — December 23, 2016 — December 23, 2016 Effective social media marketing pays back in terms of successful businesses. A recent study suggests that social media recommendations lead to almost 30 percent of all websites’ overall traffic. So, if your business website is not benefiting from social media, then you may need to … Continue reading Six Effective Social Media Marketing Tips
Seshu Madabushi — December 23, 2016 Follow @mKonnekt— December 23, 2016 Twitter has effectively been our micro-blogging friend for a decade, which has even changed the face of marketing. It’s a great marketing tool & One can easily convert a 140-letter copy into an effective and succinct sales pitch. Here’s how… Profile Set Up: Your … Continue reading 13 Ways to Use Twitter as an Effective Marketing Tool
Luke Hay — December 23, 2016 — December 23, 2016 Ghost buttons are transparent calls to action that appear on websites and in apps. They tend to have a thin border and a text label that sits within the transparent body of the button. The use of this type of button reached a peak around … Continue reading Ghost Buttons: UX Disaster or Effective Design?
