Azure Collier — March 31, 2017 Follow @azurecollier— March 31, 2017 When shoppers search for the perfect item, they’re not doing it on foot anymore. Consumers are researching products online — on the go or in the comfort of their homes — and they’re using Pinterest. A lot. 73 percent of Pinterest users have purchased … Continue reading 5 Effective Ways Your Business Can Sell on Pinterest
Social Media, Content Marketing Most Effective For Growing Email Lists by Jess Nelson, March 22, 2017 Email marketing is still the highest-grossing marketing channel per dollar spent, but return on investment is impossible without a list of subscribers to send marketing messages to. Ascend2, a marketing research firm, investigated the most effective email list acquisition … Continue reading Social Media, Content Marketing Most Effective For Growing Email Lists
Quentin Aisbett — March 24, 2017 Follow @onqmarketing— March 24, 2017 “Online reviews.” Those two words are enough to make most business owners break into a cold sweat at the mere mention – and I’m guessing you, too. Maybe they remind you of what one bad customer said about your business in the past, or … Continue reading Online Reviews: Pound for Pound, the Most Effective Online Tactic Right Now
Jeff Weinberger — March 21, 2017 Follow @jweinberger— March 21, 2017 Marketers hate figuring out effective pricing. It often seems challenging or obscure, and the risk of getting it wrong seems so high. After all, what you charge for your offerings ends up determining your revenue. Price too low, and you harm your revenue stream; … Continue reading Overcome the Fear: 3 Steps to Effective Pricing
Caitlin Johnson — March 1, 2017 — March 1, 2017 An email autoresponder sequence or series helps you automate your email marketing campaign while at the same time, nurturing your leads and making more conversions. Building an effective email autoresponder sequence is a powerful tactic that makes our lives as marketers much, much easier. Setting … Continue reading 6 Steps to Building an Effective Email Autoresponder Sequence
What is account-based marketing, and should you adopt it? Columnist Kristie Colby suggests how to implement ABM within your organization and how to use technology to scale your organization’s ABM capabilities. Kristie Colby on February 27, 2017 at 1:00 pm Account-based marketing (ABM) is a trending topic in B2B marketing, building in popularity over the … Continue reading B2B marketing tips for an effective account-based marketing (ABM) strategy
Scott Jeffrey — February 24, 2017 — February 24, 2017 A coach stands on the sidelines, peering over all of his players in movement. When he sees a player doing something suboptimal, he pulls that player aside to offer feedback. The coach’s objective is to improve the performance of his players. He sees things the … Continue reading How to Give Effective Feedback to Influence Positive Change
Annaliese Henwood — February 20, 2017 Follow @MktgInnovator— February 20, 2017 So you have your blog established, but is it bringing the results you expected? If not, you may be missing one or more of these essential blog content elements. Regardless of your years of experience or the amount of influence you may have, there’s … Continue reading 10 Blog Content Elements That Make It Awesome and Effective
Annaliese Henwood — February 16, 2017 Follow @MktgInnovator — February 16, 2017 Who are you writing your content for, and what makes your content worth their time? By creating reader personas for your blog, you’re answering those two crucial questions. This guide will lead you through the entire process of persona development, giving you the … Continue reading How to Create Effective Reader Personas for Your Blog
Christopher Jan Benitez — February 18, 2017 Follow @christopherjanb— February 18, 2017 Blogger outreach is an essential aspect of content marketing that will bring your brand exposure and quality backlinks for search engine optimization (SEO). However, it is a tedious and time-consuming process that will face you with a ton of rejections. Just think about … Continue reading Effective Blogger Outreach Strategy
