Tevis Trower — October 28, 2017 — October 28, 2017 kewl / Pixabay Mindfulness is a buzzword in many business magazines and leadership blogs. Lauded as a miracle cure to almost all workplace ills, mindfulness is a very strong technique…but only when it is applied properly. It will not magically transform your office into a … Continue reading Mindfulness at Work: Forcing Employees To “Slow Down” Gives Them A Significant Edge
Joseph Chukwube — October 27, 2017 Follow @Josephchukwube — October 27, 2017 StartupStockPhotos / Pixabay With the market sphere filled with similar products and services, businesses have no other option but to join the tough competition. The established businesses often have the best of connections, solid social proofs, and top-notch experts helping with their marketing … Continue reading 4 Smart Ways Small Businesses Can Gain a Competitive Edge
Beacon Use Gives Retailers An Edge With Shoppers by Laurie Petersen, Columnist, April 10, 2017 Beacons have sometimes gotten a bad rap but with “always on” consumers, their ability to deliver personalized customer experiences in the moment makes them well worth experimentation. Luigi Ferguson, assistant vice president of SEO for Ansira, a customer engagement consultancy, … Continue reading Beacon Use Gives Retailers An Edge With Shoppers
The Email Edge: Does The Gmail Study Have The Stuff? by Ray Schultz, Columnist, February 17, 2017 Gmail users are ignoring Gmail’s inbox classification plan — only a third employ it, and they haven’t turned it into a promotional ghetto, according to a Return Path study issued earlier this month. But they still seem to … Continue reading The Email Edge: Does The Gmail Study Have The Stuff?
The Email Edge: Content And Email by Ray Schultz, Columnist, February 14, 2017 Here’s yet another study showing that content drives brand. Of the 300 firms polled by Clutch, 79% do it to improve brand visibility. And they’re active at it: 35% of the enterprise marketers create content, as do 42% of the B2B firms … Continue reading The Email Edge: Content And Email
The Email Edge: Debunking The Click Myths by Ray Schultz, Columnist, February 13, 2017 Fewer than one in ten marketers believe their emails are relevant to customers, a UK DMA survey shows. And two in five say that some of them are. That doesn’t show much confidence. Are U.S. marketers any more secure in their … Continue reading The Email Edge: Debunking The Click Myths
Tamara Weintraub — December 28, 2016 Follow @tamweintraub— December 28, 2016 For many local businesses, running a PPC advertising campaign is easier said than done, even if you already have a handle on the basics like picking keywords and creating a budget. As algorithms change, trends emerge, and the effectiveness of tactics shift right under … Continue reading Better Lead Generation: Getting an Edge in PPC
Why should you be paying attention to the sharing economy? Columnist John Donnelly III dives into the social data that shows the sharing economy’s explosive growth and what marketers stand to gain from it. John Donnelly III on September 27, 2016 Not long ago, when you needed a ride in your city, you’d call a … Continue reading 5 Ws of the sharing economy: How social data gives marketers a competitive edge
Google Search Console provides a wealth of data on landing pages, but unfortunately, that data is limited. Columnist Glenn Gabe shares his method for getting around the 1,000-URL limit using an Excel plugin called Analytics Edge. Glenn Gabe on July 29, 2016 at 1:15 pm Google Search Console (GSC) is powerful and provides a boatload of … Continue reading How to download all of your landing pages from Google Search Console via Analytics Edge — and I mean ALL of them!
by John W Hayes July 21, 2016 Follow @john_w_hayesJuly 21, 2016 Ecommerce professionals used to talk about the Internet creating a “level playing field” for businesses of all shapes and sizes to compete on, but now that virtually everyone sells online, that playing field is looking increasingly waterlogged, making it incredibly difficult to find a … Continue reading When Everyone Sells Online, Where Do You Find a Competitive Edge?
