Tag Archives: Edge

Entrepreneurial Dream Project Launches To Give Startups An Edge

Entrepreneur Tools

Entrepreneurial Dream Project Launches To Give Startups An Edge by Laurie Sullivan , Staff Writer @lauriesullivan, May 5, 2020 Supermaker, a new school business media company that provides content and a community for startups and creators, has announced the launch of The Entrepreneurial Dream Project, which will benefit entrepreneurs who are building new businesses during COVID-19 that … Continue reading Entrepreneurial Dream Project Launches To Give Startups An Edge →

5 Reasons to Be Real: Authenticity is the New Competitive Edge

Authenticity

Michael Bianco-Splann — January 23, 2020 Clients, customers, and employees all share one unique quality: being human. As human beings, we know when someone is being genuine as opposed to speaking “corporate talk,” mouthing the words that relegate us to being a number rather than an individual. We know the difference between rote, systematic adherence … Continue reading 5 Reasons to Be Real: Authenticity is the New Competitive Edge →

10 Natural Language SEO Tips To Help You Gain An Edge (With Examples)

SEO Checklist

By Tim Dugan February 27th, 2018   Alexa was a hit on Super Bowl night. Siri’s a household name. And everyone from the usual suspects — Google, Microsoft and Samsung — to unknown upstarts (Mycroft, anyone?) is trying to dip at least one finger into an increasingly tempting pie. Voice assistants are no longer “the next … Continue reading 10 Natural Language SEO Tips To Help You Gain An Edge (With Examples) →

Retargeting Tips to Give You an Edge with the 2018 Holidays

Marketing Trends

Max Stewart — February 12, 2018 — February 12, 2018 The shopping season didn’t end with 2017. Take advantage of continued online purchase activity by giving your retargeting campaigns a boost, and set the stage for 2018 with our helpful tips. Boost your budgets, serve more impressions Because of the December 2017 web traffic boost, … Continue reading Retargeting Tips to Give You an Edge with the 2018 Holidays →

How to Build a Shopping Experience That Gives You an Edge Over Amazon This Holiday Season

Shopping Campaigns

Denise Chan — November 28, 2017 Follow @denisechan26 — November 28, 2017 We know avocados are good on toast. And we know that avocados make for a good millennial joke or two. The pear-shaped fruit is also Amazon’s entry into the brick-and-mortar retail space. After Amazon’s recent acquisition of Whole Foods, the first thing the … Continue reading How to Build a Shopping Experience That Gives You an Edge Over Amazon This Holiday Season →

Mindfulness at Work: Forcing Employees To “Slow Down” Gives Them A Significant Edge

Productivity

Tevis Trower — October 28, 2017 — October 28, 2017 kewl / Pixabay Mindfulness is a buzzword in many business magazines and leadership blogs. Lauded as a miracle cure to almost all workplace ills, mindfulness is a very strong technique…but only when it is applied properly. It will not magically transform your office into a … Continue reading Mindfulness at Work: Forcing Employees To “Slow Down” Gives Them A Significant Edge →

4 Smart Ways Small Businesses Can Gain a Competitive Edge

Small Business

Joseph Chukwube — October 27, 2017 Follow @Josephchukwube — October 27, 2017 StartupStockPhotos / Pixabay With the market sphere filled with similar products and services, businesses have no other option but to join the tough competition. The established businesses often have the best of connections, solid social proofs, and top-notch experts helping with their marketing … Continue reading 4 Smart Ways Small Businesses Can Gain a Competitive Edge →

Beacon Use Gives Retailers An Edge With Shoppers

Retail Marketing

Beacon Use Gives Retailers An Edge With Shoppers by Laurie Petersen, Columnist, April 10, 2017 Beacons have sometimes gotten a bad rap but with “always on” consumers, their ability to deliver personalized customer experiences in the moment makes them well worth experimentation. Luigi Ferguson, assistant vice president of SEO for Ansira, a customer engagement consultancy, … Continue reading Beacon Use Gives Retailers An Edge With Shoppers →

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