Portions of video ads can be customized dynamically with images and copy depending on a viewer’s location, weather conditions and more. Ginny Marvin on August 25, 2016 Ad personalization technology firm Jivox has launched dynamic video to complement its dynamic offerings in display. “Instead of delivering the same video ad to every viewer, marketers now … Continue reading Jivox launches dynamic personalization for video ads
The content delivery network points out that marketers need to keep image performance in mind for mobile. Barry Levine on August 22, 2016 Responsive web design across several screens Since the end of the last decade, responsive web design (RWD) has been a popular way for marketers to minimize the amount of website modification they … Continue reading Akamai: When creating responsive sites for mobile, consider dynamic image optimization
by Joe PizerAugust 17, 2016 When Google released dynamic product ads, it dramatically changed the way retailers advertise online. Because of their huge success, retailers are constantly on the lookout for the next game-changing ad format. If the results our retail clients have been seeing are any indication, the next frontier for dynamic product ads … Continue reading How to Use Search to Enhance Your Facebook Dynamic Ads
by Nic D’AmatoAugust 9, 2016 Have you ever thought about why the heck an athlete would do steroids? You might say it is cheating because they’re essentially putting in the same amount of work or less and are performing at a level that is unheard of or is just way above the competition. Or maybe … Continue reading Remarketing for Dynamic Search Ads (RDSA): Your AdWords Campaign on Steroids
by Rupert Adam July 5, 2016 Follow @emailcenterJuly 5, 2016 Dynamic content is a term used for when the body of an email changes depending on the recipient, going beyond simple first name personalisation. Forget having to spend time on creating multiple emails with content variations, with dynamic content you can use one email campaign … Continue reading What Is Dynamic Content And How Is Data Used?
Want to create more personalized, more effective search ads? Columnist Todd Saunders discusses four dynamic ad varieties and how to make them work for you. Todd Saunders on June 28, 2016 at 4:35 pm To be honest, AdWords hasn’t changed much since its launch in 2000. And that’s coming from someone who spends all their … Continue reading The right way to get dynamic with Google AdWords
by Dionte Pounds March 11, 2016March 11, 2016 When you sign up to be a search account manager, you’re making the decision to test yourself to find new strategies for account growth. Whenever identifying growth opportunities becomes challenging, a strategy I rely on is launching Dynamic Search campaigns. If you’re unfamiliar – Dynamic Search Ads … Continue reading 5 Ways to Optimize Your Dynamic Search
by Ryan Mead November 25, 2015 Follow @govitruNovember 25, 2015 What are your strengths as a leader? Possibly communication, collaboration or guidance. Few leaders have just one strength. Their skills are a mixture of strengths that allow them to be the coaches, guides, managers they are. This article suggests that some managers might be “one-pitch” … Continue reading How The Best Leaders Use Dynamic Coaching Styles
Rick Backus, (September 22, 2015) Earlier this year, Google upgraded its dynamic-search ads (DSA) program, making it significantly easier for retailers to improve their campaign efficiency, spending and scalability. Finally, advertisers have the ability to build out their campaigns without having to slave over keyword research. If you’re a retailer with a content-rich website and … Continue reading 5 Reasons Dynamic Search Ads Are Primed To Replace Keywords
Margot da CunhaJuly 28, 2015 Raise your hand if you’re a control freak? Perhaps you’re hesitant to admit it, but most PPC employees are. It’s in your nature to want granular control of your keyword lists, ad copy, bidding strategies, etc. Why? Most likely due to that one time you wasted 50% of your company’s … Continue reading Google Transforms Dynamic Search Ads: Say Goodbye to Keywords!
