Zach EttenJune 9, 2015 What if there was an easy way to promote relevant items from your product catalog to Facebook users who have already perused your website? Having a way to present a user with something in which they’ve already shown interest is the first step to making a conversion. Thankfully, this can be … Continue reading Getting Started With Facebook Dynamic Product Ads
Bill WebsterApril 26, 2015 One of the keys to unlock doors to success is good and adequate exposure. LinkedIn is a leading networking resource for personal brands, and is now a great warm lead generator as well. But then, how would you be able to get the maximum benefits from it? A very informative article, … Continue reading Dynamic LinkedIn Techniques to Promote Your Personal Brand
Business.comMarch 28, 2015 Dynamic pricing, it seems, is the latest pricing trend that has taken the ecommerce industry by storm. While it is not an entirely new concept and companies have been using it randomly over the years, it is certainly something that is much more relevant in the new age of ecommerce companies. Simply … Continue reading What Is Dynamic Pricing & How Does It Affect Ecommerce?
Larry KimFebruary 23, 2015 Facebook recently announced the launch of their new dynamic Product Ads, a mobile-friendly ad format that enables retailers to sync their catalog with their Facebook advertising efforts. Available now through Facebook’s Marketing Partners, it’s coming soon to the self-serve platform. We already know that Google Shopping ads are incredibly powerful – … Continue reading New Dynamic Facebook Product Ads: 7 Things You Need To Know
Email marketers are constantly looking for the ‘key’ to success in their medium, the magic formula that significantly boosts open rates, conversions, click-throughs and sales from marketing emails sent out to customers. Unfortunately, there is no such shortcut, but there is something called Dynamic Content that could do wonders for your next campaign. What is … Continue reading Dynamic Content and Why You Should Be Using It
Ads automatically feature the products users visited on advertiser websites across the Google Display Network. Ginny Marvin on October 3, 2014 Back in June, Google launched dynamic remarketing for retailers in on the Google Display Network and said it was testing the ads in the travel and education verticals. This week, the company announced … Continue reading Google Dynamic Remarketing Ads Rolling Out To All Advertisers
Once-upon-a-time personalisation for an email marketing campaign consisted of “Dear [First Name]” but with more and more companies now sending regular email updates to their consumers, this is no longer enough. Usability studies have found that the inbox is an even tougher environment than the Internet when it comes to consumers skimming over content and … Continue reading Why Personalisation and Dynamic Content is Key to Email Marketing Strategies
