Tag Archives: During

Google Ad Showing How App Translates Eye Movement To Run During Oscars

Google Advertisement

Google Ad Showing How App Translates Eye Movement To Run During Oscars by Laurie Sullivan  @lauriesullivan, March 25, 2022 On Sunday during the 94th Academy Awards telecast, Google will debut a cinematic TV spot highlighting its free Look to Speak app, a tool available on Android phones that allows users to select from a menu of phrases … Continue reading Google Ad Showing How App Translates Eye Movement To Run During Oscars →

20 questions to ask digital asset management platform vendors during the demo

Digital Assets Management

Licensing an enterprise digital asset management platform can be a significant investment, so important to vet the software you are thinking about carefully. Pamela Parker on March 7, 2022 Digital asset management can play a vital role in your marketing organization, unifying online and offline marketing channels and leading to more efficient marketing resource allocation. … Continue reading 20 questions to ask digital asset management platform vendors during the demo →

19 questions to ask customer journey analytics vendors during the demo

Customer Analytics

More marketers are evaluating these tools to help to navigate and better understand increasingly complex customer journeys. Pamela Parker on March 4, 2022 Given that customers’ journeys to purchase and beyond are growing increasingly complex due to a seemingly ever-increasing number of devices, channels and options, businesses are seeking customer journey analytics platforms to help … Continue reading 19 questions to ask customer journey analytics vendors during the demo →

32 questions to ask sales enablement vendors during a demo

Sales Strategy

Sales enablement platforms are fairly recent introductions to the tech stack, but marketers are readily adopting them to support sales teams. Pamela Parker on March 3, 2022 Sales enablement platforms provide sellers with the content resources they need to engage buyers in a way that adds value, while also educating salespeople on the marketplace through … Continue reading 32 questions to ask sales enablement vendors during a demo →

19 questions to marketing attribution and predictive analytics vendors during a demo

Marketing Attribution

These platforms can provide marketers with valuable insights into how to better allocate their resources. Pamela Parker on March 1, 2022 With marketers facing increasing pressure to demonstrate the value of the budget they’re allocated for programs, marketing attribution and predictive analytics solutions are tailor-made for proving how tactics and media channels contribute to the … Continue reading 19 questions to marketing attribution and predictive analytics vendors during a demo →

13 questions to ask digital experience platform vendors during the demo

Digital Marketing Tools

If you’re not able to deliver the kind of speed and user experience you require to any or all of your channels, a DXP might solve these problems for you. Pamela Parker on February 28, 2022 Digital experience platforms are hot right now. That’s because DXPs, and the headless and hybrid CMS that are central … Continue reading 13 questions to ask digital experience platform vendors during the demo →

How marketers are leveraging digital channels during the Super Bowl, with or without a spot during the big game

Digital Experience

There’s an entire digital ecosystem built around the Super Bowl that brands are using to build awareness and deep conversations with customers. Chris Wood on February 10, 2022 For a long time, marketers have leveraged tie-ins and other supporting initiatives around the Super Bowl, which remains one the biggest yearly events in marketing. Big spenders … Continue reading How marketers are leveraging digital channels during the Super Bowl, with or without a spot during the big game →

Debit Vs. Credit Card Spending Rose During Holidays For COVID Lockdown Categories

Credit Scoring

Debit Vs. Credit Card Spending Rose During Holidays For COVID Lockdown Categories by Laurie Sullivan , Staff Writer @lauriesullivan, January 28, 2022 Despite supply-chain slowdowns and record out-of-stock warnings during the 2021 holiday season, U.S. consumer spending on credit and debit cards from the week of Thanksgiving through the week of Christmas for 2021 rose 22%, … Continue reading Debit Vs. Credit Card Spending Rose During Holidays For COVID Lockdown Categories →

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