More marketers are evaluating these tools to help to navigate and better understand increasingly complex customer journeys. Pamela Parker on March 4, 2022 Given that customers’ journeys to purchase and beyond are growing increasingly complex due to a seemingly ever-increasing number of devices, channels and options, businesses are seeking customer journey analytics platforms to help … Continue reading 19 questions to ask customer journey analytics vendors during the demo
measure success and being able to identify where you are looking for improvements, are all critical pieces in deciding on a customer journey analytics tool. Pamela Parker on December 9, 2021 Given that customers’ journeys to purchase and beyond are growing increasingly complex due to the ever-increasing number of devices, channels and options at their … Continue reading Does your marketing team need a customer journey analytics tool?
Michele Szabocsik April 21, 2021 More and more companies are looking for customer analytics tools that will enable their entire organization to apply advanced analytics, uncover meaningful customer insights, and quickly act on those insights to drive business growth. It’s all part of the larger trend towards first-party customer data democratization. Companies now realize they … Continue reading How Customer Analytics Tools Democratize Data