Arik Hanson — April 25, 2020 With unemployment approaching 2008-09 levels (and some projecting Great Depression 30% levels), finding a job the next few months to a year is going to be something a lot of people are doing. Even in our industry. Just in Minneapolis, Best Buy, Sleep Number and Regis have already furloughed … Continue reading 4 Under-the-Radar Tips for Finding a Job on LinkedIn During COVID-19
Joydeep Bhattacharya — April 24, 2020 The effects of the COVID-19 are devastating: people are forced to stay at home, brick-and-mortar stores are compelled to close, and the mass hysteria strikes fear in just about anyone. This has led to people experiencing an onslaught of challenges and headaches, especially since the crisis came at such … Continue reading How eCommerce Store Owners Can Help Persons with Disabilities During the COVID-19 Crisis
Dan Fries — April 23, 2020 The impact of the coronavirus continues to be felt across the globe. With over a hundred countries and more than half of the world’s population currently in some form of lockdown, brands and marketing experts are reevaluating their strategies and marketing budgets for the remainder of the year. Businesses … Continue reading A Guide to Crisis Email Marketing During the Coronavirus (COVID-19)
Juan Ortiz — April 22, 2020 As the pandemic rages, and businesses feel the financial backlash of a societal shut down, the world is turning to creative and interesting solutions to mediate the effects. Interestingly- and perhaps naturally- gift cards have become a focus of leverage to soften a big blow to both people and … Continue reading Gift Cards: A Shimmer of Light During Dark Times
Charu Mitra Dubey — April 22, 2020 Entrepreneurship is not about just starting a business, it’s about creating a solution that can add value to the life of others. And if you think your idea fits into this criteria during such an intense situation, it’s your time to kick-start. Coronavirus has hit hard the entire … Continue reading Starting Up During the Coronavirus Pandemic? Here’s How to Get Funded
Catherine Kervick — April 22, 2020 Empathy is an emotion that many marketers invoke when they are developing their positioning and messaging for various campaigns. They consider questions such as: “If I put myself in the buyers’ shoes, what do I think they think or feel about this particular pain point?” “Do I understand the … Continue reading Adjusting ABM Strategies During COVID-19
Chris Biscuiti — April 21, 2020 As the parent of a child, my heart breaks for local businesses who are struggling and simply hanging on right now due to the effects of COVID-19. These small business owners are our neighbors, our friends, our charity event and fundraiser supporters, and the lifeblood off our communities. For … Continue reading 6 Ways to Support Local Business During COVID-19 and Why It Matters
It might be a great time to identify top-tier talent for your team. Henry Powderly on April 20, 2020 For so many businesses, now is just not the time to think about hiring. But that doesn’t mean you should stop recruiting. While the COVID-19 outbreak has caused an unprecedented surge in unemployment — 22 … Continue reading Expert tips for hiring or recruiting marketers during coronavirus
River Cartie — April 17, 2020 Time moves differently now, and so should your marketing. At the beginning of the coronavirus (COVID-19) pandemic, some people worried that marketing their business was in bad taste, and at one point, that might have been true — depending on the nature of your business. However, things have changed … Continue reading The New Guidelines for Online Marketing During COVID-19
Akvile DeFazio — April 17, 2020 As we face a global crisis, many businesses are suffering, and digital marketing agencies are not exceptions. But that doesn’t mean agencies are without options. We have already seen some incredible creativity, as agencies shift their strategies, product lines, service offerings, and their overall business operations in order to … Continue reading 9 Retention Strategies for Digital Marketing Agencies During COVID-19
