Arik Hanson — May 8, 2020 With unemployment levels rising and more companies big and small furloughing or laying off employees every week, I’m guessing some of these folks are considering the possibility of “freelancing.” I put that term in quotes because, personally, I despise it. I’ve never called myself a “freelancer”. I think it … Continue reading How to Start “Freelancing” During a Pandemic
Corey Nydick — May 8, 2020 Both physical and network security matter to protect a small business while closed. As you lock down your locations, document potential changes to your long-term security plan and train staff accordingly. Take time to assess new security needs like remote access and cloud solutions. In the effort to slow … Continue reading How to Secure Your Small Business During a Temporary Closure
Emily Stephens — May 7, 2020 This is going to be a transformational year in Google Ads in ways that weren’t predicted at the close of 2019. For businesses that are in a position to keep their doors open and continue business as usual during COVID-19, this is the time to run a strong Pay-Per-Click … Continue reading How to Run a Successful PPC Campaign During COVID-19
B2B Straight Talk: Buyers Want Clear Email Messages During Pandemic, Study Shows by Ray Schultz , Columnist, May 7, 2020 There have been plenty of commentaries on how consumers are reacting to COVID-19. But how are B2B buyers faring? Only so-so, judging by B2B Buyer Sentiments, a study by revenue performance consultancy LeadMD. Over half … Continue reading B2B Straight Talk: Buyers Want Clear Email Messages During Pandemic, Study Shows
Michael Flaherty — May 6, 2020 The COVID-19 pandemic has taken the online world by storm and has turned it upside down. A new normal has been created in how people are searching the internet, what devices they are using, and how they are shopping online. One of the first things you may think of … Continue reading Benefits of SEO During the COVID-19 Pandemic
William Comcowich — May 5, 2020 PR and marketing personnel face reduced budgets due to an economy sickened by the coronavirus epidemic. Many believe search engine optimization (SEO) provides a cost-effective option to improve search rankings and increase website traffic. More than two-thirds of marketers anticipate reduced budgets, according to a survey by the marketing … Continue reading 6 Ways PR Can Improve SEO During the COVID-19 Epidemic
Jonathan Fries — May 4, 2020 Like most industries, the predictions for COVID-19’s long-term impact on retail vary. However, the immediate result of the pandemic and associated closures was a large-scale disruption of commerce. In retail, brick-and-mortar retailers took the brunt of the hit as many were forced to close their doors until further notice. … Continue reading How Distributed Development Can Support Retail During COVID-19
Beata Staszkow — May 4, 2020 Although the Covid-19 lockdown is affecting everything in different ways, it is conversely creating opportunities, especially at the senior executive level. Most employees across the world have been told to stay home. Some are working remotely, but others are not. The economic damage caused by the decision to keep … Continue reading Keep Your Job Searching Skills Sharp During Lockdown
Mukesh Gupta — May 1, 2020 Premise: We are all living in an almost once in a lifetime situation with almost entire countries and continents being forced to stay at home due to the current pandemic situation. We are now at a time when almost all the countries are looking forward to gradually opening up … Continue reading Strategies to Grow During a Slowdown Post-COVID-19 Era
Justin Herring — April 28, 2020 It’s a tricky thing, figuring out how to promote and market your business in a time of crisis. On the one hand, many small businesses are struggling to stay afloat, hoping they will be able to weather the storm and reopen when the crisis is over. On the other … Continue reading Ways to Promote Your Business During the COVID-19 Crisis
