Evelyn Timson August 7, 2017 rawpixel / Pixabay According to a survey conducted by Headstream, almost 79% of adults think that brands telling stories is a positive thing, but only 64% believe that brands are doing it well. The survey also found that a great story will influence 15% of an audience to make a … Continue reading Breaking Down Storytelling Structure in Brand Video
Allen Finn — August 8, 2017 — August 8, 2017 I’m willing to wager that at least one of Facebook’s 5 million (and counting) advertisers is your direct competitor. Even if Joe’s HVAC or Asics or exceptionallypungentcatnip.org don’t know what the hell they’re doing, they’re siphoning your share of voice. What exactly does that mean? … Continue reading 5 Ways to Use Facebook Ads to Take Down Your Competitors
Steph Marsh — July 12, 2017 — July 12, 2017 Ask just about anyone with sound marketing judgment about the importance of blogging and you’ll get a pretty universal response. Do it, and do it often. Why? Besides the fact that it’s free, it fulfills the desire every online-facing business craves — more traffic. Free-Photos … Continue reading 3 Important Things to Nail Down Before You Start a Business Blog
Brian Wallace — July 3, 2017 Follow @nowsourcing — July 3, 2017 Virtual reality has been around for decades, but it is just now becoming a typical thing to see in a household. These days anyone with a smartphone and Google cardboard can use a rudimentary form of virtual reality, and some of the headsets … Continue reading Why Your Company Should Be Doubling Down On Augmented Reality Tech [Infographic]
How do you compete with larger, well-established businesses? Contributor Aden Andrus shares winning strategies to help you effectively market against the corporate behemoths. Aden Andrus on May 11, 2017 Marketing a business — especially a smaller business — can often feel like a David and Goliath scenario. Your competition is bigger, better funded and … Continue reading Taking Goliath down: How to compete with the giants in your industry
Jason Acidre — April 2, 2017 Follow @jasonacidre— April 2, 2017 Is it time to walk away? It’s a question that 8 out of 10 entrepreneurs face in the first 18 months of running their own business. As a business owner myself, I have certainly asked the very same question to myself a few times … Continue reading Small Business Expert Advice: When to Close Down Your Business
Now that we’re halfway into February, it’s now or never: Contributor Wayne St. Amand offers some ways to step up your social media marketing and take advantage of the advertising lull in early 2017. Wayne St. Amand on February 16, 2017 It’s that time of year again. After ringing in the new year, 2017 … Continue reading 2017 is here: Don’t dawdle. Double down on social media ads now
Josh Ritchie — February 10, 2017 — February 10, 2017 What is an infographic? Though the popularity of the infographic has risen dramatically in the past few years, we still commonly receive questions about the various terms used to describe this field of design. Data visualization, information design, visual content, and infographics are just some … Continue reading What Is an Infographic? We Break It Down
Mukesh Gupta — January 17, 2017 Follow @rmukeshgupta— January 17, 2017 Every organisation wants to grow their business. Every organisation also realises a simple fact that the more they grow, the more difficult it gets to grow. This is because growth creates complexity, and complexity is the silent killer of growth. This paradox explains the … Continue reading 3 Reasons Why Your Business Growth Will Slow Down and How to Overcome It
Diane Craig — December 6, 2016 Follow @CorporateClass— December 6, 2016 There is no denying it – we live in a world that moves at hyper-speed. We walk fast, talk fast, eat fast, and sleep less. This fast-paced reality is amplified in business. We have come to expect a response back from an email we … Continue reading Want to Increase Executive Presence? Slow Down to Leap Ahead!
