Sahail Ashraf — June 10, 2018 — June 10, 2018 Wetherspoons, the huge pub chain, made the news recently because the brand decided to close all it’s social media accounts (that ran into the hundreds) in one day. Wetherspoons are now no longer on social media. It was a complete shutdown. And this kind of … Continue reading Should You Shut Down Your Brand’s Social Media Presence?
Monika Götzmann — May 23, 2018 — May 23, 2018 Social media selling has emerged as an increasingly popular concept in the modern sales environment. Indeed, social selling can improve overall sales effectiveness. By affording salespeople the chance to leverage social media, forge deeper, more meaningful relationships with clients, reps establish themselves and their organisations … Continue reading Smart Social Media Selling: Breaking Down Barriers to Implement Social Selling
Gaurav Sharma — May 17, 2018 Follow @Gaurav_Sharma11 — May 17, 2018 Instagram engagement has been declining for some time now, but it’s not all gloom and doom. Much of it can be attributed to Instagram’s continued commitment to getting rid of bots, spam, and comment pods. Instagram took roughly four years to reach their … Continue reading Is Your Instagram Engagement Going Down? Here’s How to Fix it
Greg Castello — April 18, 2018 — April 18, 2018 It’s easy to identify effective leaders in an organization, but harder to define exactly what qualities make someone a great leader. Rather than settle for the vague “I know it when I see it” mindset, let’s consider these three common characteristics of effective leaders and … Continue reading Letting Go: 3 Ways To Delegate From The Top Down & Watch Your Productivity Thrive
Jimmy Rodela — January 19, 2018 Follow @dbjim21 — January 19, 2018 Kevin Lin, co-founder of Twitch, will exit as the chief operating officer (COO), the video game streaming site owned by Amazon announced on Wednesday. Lin would be replaced by Sara Clemens, former COO of Pandora. New yet Unnamed Role Lin would still be … Continue reading Twitch Co-Founder Kevin Lin to Step Down as COO
Daniel Burrus — December 11, 2017 Follow @DanielBurrus — December 11, 2017 Tumisu / Pixabay The robots are coming! That well-worn phrase used both in fiction and serious journalism encapsulates a fear that many share—that machines of all sorts are poised to take over every function and responsibility formerly performed by mere mortals. I have … Continue reading Career Competencies Where Humans Win, Hands Down
Tevis Trower — October 28, 2017 — October 28, 2017 kewl / Pixabay Mindfulness is a buzzword in many business magazines and leadership blogs. Lauded as a miracle cure to almost all workplace ills, mindfulness is a very strong technique…but only when it is applied properly. It will not magically transform your office into a … Continue reading Mindfulness at Work: Forcing Employees To “Slow Down” Gives Them A Significant Edge
Sandra Wrobel-Konior — October 27, 2017 Follow @sandricz — October 27, 2017 Myriams-Fotos / Pixabay Halloween is a scary time for many of us, and choosing an online payment solution could be a real nightmare, if you don’t know what to avoid. We understand you, you’re thinking about implementing an online payment solution on your … Continue reading Scary Payment Practices That Will Send Shivers Down Your Spine
E-commerce marketers, are you prepared for the holiday season? Columnist Thomas Stern shares some ideas on where to invest your paid media dollars to maximize holiday sales. Thomas Stern on August 16, 2017 Believe it or not, it’s that time again for us to start gearing up for the holidays. Not every brand sufficiently … Continue reading Nailing down ads for the holiday season
Want to improve your e-commerce sales? Columnist Andreas Reiffen makes the case for data sharing across marketing channels to avoid lost revenue and wasted ad spend. Andreas Reiffen on August 10, 2017 In general, e-commerce retail can be thought of in three main parts: customer acquisition, conversion and retention/measurement. Customer acquisition is what the … Continue reading Breaking down silos in e-commerce retail
