Duplicate content issues? Problems with your canonical tags? Columnist Marcus Miller explains why these issues occur and how to fix them. Marcus Miller on December 5, 2016 Search engines are getting smarter. There is little doubt about that. However, in a CMS-driven web where content can often exist on several URLs, it is not … Continue reading Canonical chaos: doubling down on duplicate content
Erin Dore Miller — October 29, 2016 — October 29, 2016 There’s an interesting thing that happens in recruiting. It’s something that I’ve experienced firsthand, but has also recently come up in conversation with two fellow recruiters: A candidate applies for a job, or expresses interest in an opportunity, and then goes completely silent. No … Continue reading I’m Not Going to Hunt You Down
As more consumers worry about privacy, a cookie-based approach to ad targeting is no longer an effective solution. Contributor Giovanni Strocchi explains why contextual relevance is the answer. Giovanni Strocchi on October 26, 2016 Targeted ads work. If the rise of digital has taught marketers anything, it’s that advertising must be highly relevant to achieve … Continue reading Why building relevant ads in a cookie-free world comes down to context
by Kevin BreindelAugust 19, 2016 You’ve done it! After months of work (as well as a hefty financial investment) you are finally ready to launch your new website. All the planning, designing, and optimizing is in place and you are ready to sit back and watch sales skyrocket behind the updated user experience. Then you … Continue reading Web Traffic Numbers Got You Down?
by Jake Rheude July 16, 2016 Follow @jakerheudeJuly 16, 2016 Fulfillment companies are similar to most other businesses in that they attempt to find the right “fit” for potential new customers. Rather than accepting any new client, most providers clearly define an ideal set of criteria to target. Of course, these ideal characteristics aren’t something … Continue reading Top 5 Reasons Fulfillment Companies Will Beat Down Your Door to Win Your Business & How to Use it to Your Advantage
by Ali J. Taylor June 10, 2016 Follow @BelMarketingDSJune 10, 2016 Like a rollercoaster, being in business brings with it constant peaks and valleys. Some businesses have their peak in the summer, while others experience a valley. If you’re the latter, you might be trying to squeeze in a few last-minute deals before the summer … Continue reading 7 Ways To Overcome The Summer Business Slow Down
by Suzanne Hoenig May 26, 2016 Follow @SMHoenigMay 26, 2016 Whereas Facebook and LinkedIn each merited their own series of posts, we will now turn our attention to Tumblr, Pinterest, and Instagram. For our purposes as small business owners, local and online merchants, one-man-bands, and other bootstrappers, let’s lump these three together as the “visual … Continue reading 2016 Social Media Series: Everybody Just Calm Down
by Gyles Seward May 16, 2016 Follow @ElementaryDigiMay 16, 2016 Whether you’re launching a new e-commerce site or offering an online service for an existing retail shop, there can be plenty of challenges to overcome. For those that are just starting out, there can be several reasons for poor sales. Here’s 5 of the most … Continue reading Are These E-commerce Problems Slowing Your Sales Down?
by News/Blog for GreenRope Website 2015 May 12, 2016May 12, 2016 Image by 8Manage Departmental silos or units have been an inevitable reality in business. But recent trends have suggested that silos slow down an organization’s information flow and coordination. Problems arise when trying to quickly transmit information from one silo to another, making it … Continue reading How Technology Helps Break Down Silos
by Brad Shorr May 10, 2016 Follow @bradshorrMay 10, 2016 No marketer likes a lead generation website to pick up no leads at all. Right behind that, however, is another big problem at the other end of the spectrum — a website that produces oceans of lousy leads that waste your time. Some would say … Continue reading How To Cut Down on Lousy Website Leads
