by Suzanne Hoenig May 26, 2016 Follow @SMHoenigMay 26, 2016 Whereas Facebook and LinkedIn each merited their own series of posts, we will now turn our attention to Tumblr, Pinterest, and Instagram. For our purposes as small business owners, local and online merchants, one-man-bands, and other bootstrappers, let’s lump these three together as the “visual … Continue reading 2016 Social Media Series: Everybody Just Calm Down
by Gyles Seward May 16, 2016 Follow @ElementaryDigiMay 16, 2016 Whether you’re launching a new e-commerce site or offering an online service for an existing retail shop, there can be plenty of challenges to overcome. For those that are just starting out, there can be several reasons for poor sales. Here’s 5 of the most … Continue reading Are These E-commerce Problems Slowing Your Sales Down?
by News/Blog for GreenRope Website 2015 May 12, 2016May 12, 2016 Image by 8Manage Departmental silos or units have been an inevitable reality in business. But recent trends have suggested that silos slow down an organization’s information flow and coordination. Problems arise when trying to quickly transmit information from one silo to another, making it … Continue reading How Technology Helps Break Down Silos
by Brad Shorr May 10, 2016 Follow @bradshorrMay 10, 2016 No marketer likes a lead generation website to pick up no leads at all. Right behind that, however, is another big problem at the other end of the spectrum — a website that produces oceans of lousy leads that waste your time. Some would say … Continue reading How To Cut Down on Lousy Website Leads
by Dhariana Lozano March 29, 2016 Follow @DhariLoMarch 29, 2016 As a Facebook owned company it’s no surprise that Instagram now adopts an algorithmic timeline as opposed to a chronological one. But what does Instagram’s new algorithm mean for you brand? Many marketers are freaking out, and as a result my feed is flooded with … Continue reading Calm Down! Here’s How To Beat Instagram’s New Algorithm
by Shannon Sullivan March 29, 2016March 29, 2016 The top four digital priorities for 2016 among companies, according to the EConsultancy Quarterly Digital Intelligence Briefing: 2016 Digital Trends report, are targeting and personalization, content optimization, social media engagement and multi-campaign management. Among these priorities, there is one point of focus: customer experience. The element that … Continue reading Don’t Let the Challenges of Data Get Your Digital Marketing Down
by Chris Horton February 25, 2016 Follow @chrshortonFebruary 25, 2016 By my reckoning, the history of digital technology can be broken up into four distinct epochs. So far we’ve experienced three, but the fourth, virtual reality, is just around the corner. It all began with the personal computer, a paradigm-shifting platform that added efficiency to … Continue reading Facebook Doubles Down on Social Virtual Reality: What it Means for Marketers
by Dorien Morin-van Dam February 20, 2016February 20, 2016 Going Vegan, Social Media Style! Say what? Bear with me, I am going somewhere with this! Just in the past two months I have gone from eating everything in sight, and I mean just about everything, to eating a vegetarian diet, to a vegan diet. Basically, … Continue reading How To Strip Down Your Social Media Marketing To The Essentials
by Rachel Moore February 11, 2016February 11, 2016 There are three main reasons website traffic may still be up even though leads are down. Those reasons can be chalked up to your content, your conversion assets, or your brand itself not being up to snuff. Let’s explore each situation. Your content isn’t compelling enough. If … Continue reading When Website Traffic Is Up and Leads Are Down
by Nicola Santiago February 4, 2016 Follow @tuningforkeFebruary 4, 2016 So you believe in the power of social media and you are trying to stay the course. Your content is on target, and you post with a regular frequency. And yet no one is liking, sharing or commenting on your posts! Why? There’s no question … Continue reading “I See, I Like, I Never Come Back.” Facebook Engagement Getting You Down?
