Evelyn Timson — May 21, 2019 Follow @Aspect_FandV — May 21, 2019 High-quality video content is extremely powerful. For businesses wanting to drive tangible success in modern digital marketplaces, understanding how to produce engaging video it is arguably more important than ever before. Research conducted by Wistia in 2016 highlights some notable video engagement statistics … Continue reading Short vs Long Video: Breaking Down the Pros and Cons
Daniel Stewart — May 13, 2019 Follow @stewartleader — May 13, 2019 Recently, Karen (real story, fake name), a successful manufacturing executive, was askedto lead a different area of the organization. The grouphad been around for three years and was responsible for one of the most significant growth areas of the company. Prior to Karen’s … Continue reading 3 Ways to Rally Down & Out Teams
Barry Roos — May 8, 2019 Follow @roosites — May 8, 2019 Anemone123 / Pixabay When it comes to eCommerce, typically there are 3 main factors to consider when your sales droop. We cover them in this week’s blog post. 1) How easy is it to purchase items on your website?In this day and age … Continue reading E-Commerce Sales Down? Ask Yourself These 3 Questions
Stop Letting The Connected World Beat You Down by George Simpson , Featured Contributor, May 2, 2019 A massive survey of hundreds of thousands of consumers in the U.S., France, Canada, Australia, the U.K. and Japan finds that the majority (65%) are concerned with the way connected devices (toys, smart meters, fitness monitors, home assistants, … Continue reading Stop Letting The Connected World Beat You Down
Digital Ad Fraud Down: What Does That Really Mean? by Maarten Albarda , Featured Contributor, May 3, 2019 Two industry developments this week caught my eye this week. One gives me hope, and one is cause for despair, even though it was reported as a win. To start with the latter (I am a “bad … Continue reading Digital Ad Fraud Down: What Does That Really Mean?
The number of removed ads was down, but banned advertiser accounts nearly doubled from 2017. Ginny Marvin on March 14, 2019 Google took down 2.3 billion “bad ads” in 2018, according to its annual report on actions it took to address policy violations on its ad platforms. That’s about a million fewer ads than it … Continue reading Google took down 2.3 billion bad ads, 1 million ad accounts in 2018
Valentine’s Day Ad Spend Up, But Searches Down by Laurie Sullivan , Staff Writer @lauriesullivan, Yesterday It’s not uncommon for people to search for items online and then give their spouse or significant other a list of suggested gifts. More women than men do this. In practice, the formality is intended to keep all parties happy. … Continue reading Valentine’s Day Ad Spend Up, But Searches Down
Here are three questions to ask yourself before you send your next campaign. Ryan Phelan on February 5, 2019 In my work with marketers, I emphasize strategy over tactics in managing email programs. It’s important to understand the “why” before the “how.” The “how” question is easy. It’s the tactical aspect of your program. Everybody … Continue reading Brand equity: Does your email build it up or tear it down?
Anand Srinivasan — September 28, 2018 Follow @anand_sriniv — September 28, 2018 The average conversion rate of an eCommerce store varies between 2% to 4% depending on the source of traffic, user’s device and your industry. The conversion rate is likely to be lower on a mobile device like smartphone and higher on desktops. According … Continue reading What’s Bringing Your eCommerce Reputation Down and How to Fix It
Annette Franz — July 19, 2018 Follow @annettefranz — July 19, 2018 Image courtesy of Pixabay A fish rots from the head down – and so does your culture. What does “a fish rots from the head down” mean? It means that the problem starts at the top, that the problems, failures, issues, toxicity, etc. … Continue reading A Fish Rots From the Head Down
