Valentine’s Day Ad Spend Up, But Searches Down by Laurie Sullivan , Staff Writer @lauriesullivan, Yesterday It’s not uncommon for people to search for items online and then give their spouse or significant other a list of suggested gifts. More women than men do this. In practice, the formality is intended to keep all parties happy. … Continue reading Valentine’s Day Ad Spend Up, But Searches Down
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Brand equity: Does your email build it up or tear it down?
Here are three questions to ask yourself before you send your next campaign. Ryan Phelan on February 5, 2019 In my work with marketers, I emphasize strategy over tactics in managing email programs. It’s important to understand the “why” before the “how.” The “how” question is easy. It’s the tactical aspect of your program. Everybody … Continue reading Brand equity: Does your email build it up or tear it down?
What’s Bringing Your eCommerce Reputation Down and How to Fix It
Anand Srinivasan — September 28, 2018 Follow @anand_sriniv — September 28, 2018 The average conversion rate of an eCommerce store varies between 2% to 4% depending on the source of traffic, user’s device and your industry. The conversion rate is likely to be lower on a mobile device like smartphone and higher on desktops. According … Continue reading What’s Bringing Your eCommerce Reputation Down and How to Fix It
A Fish Rots From the Head Down
Annette Franz — July 19, 2018 Follow @annettefranz — July 19, 2018 Image courtesy of Pixabay A fish rots from the head down – and so does your culture. What does “a fish rots from the head down” mean? It means that the problem starts at the top, that the problems, failures, issues, toxicity, etc. … Continue reading A Fish Rots From the Head Down
Should You Shut Down Your Brand’s Social Media Presence?
Sahail Ashraf — June 10, 2018 — June 10, 2018 Wetherspoons, the huge pub chain, made the news recently because the brand decided to close all it’s social media accounts (that ran into the hundreds) in one day. Wetherspoons are now no longer on social media. It was a complete shutdown. And this kind of … Continue reading Should You Shut Down Your Brand’s Social Media Presence?
Smart Social Media Selling: Breaking Down Barriers to Implement Social Selling
Monika Götzmann — May 23, 2018 — May 23, 2018 Social media selling has emerged as an increasingly popular concept in the modern sales environment. Indeed, social selling can improve overall sales effectiveness. By affording salespeople the chance to leverage social media, forge deeper, more meaningful relationships with clients, reps establish themselves and their organisations … Continue reading Smart Social Media Selling: Breaking Down Barriers to Implement Social Selling
Is Your Instagram Engagement Going Down? Here’s How to Fix it
Gaurav Sharma — May 17, 2018 Follow @Gaurav_Sharma11 — May 17, 2018 Instagram engagement has been declining for some time now, but it’s not all gloom and doom. Much of it can be attributed to Instagram’s continued commitment to getting rid of bots, spam, and comment pods. Instagram took roughly four years to reach their … Continue reading Is Your Instagram Engagement Going Down? Here’s How to Fix it
Letting Go: 3 Ways To Delegate From The Top Down & Watch Your Productivity Thrive
Greg Castello — April 18, 2018 — April 18, 2018 It’s easy to identify effective leaders in an organization, but harder to define exactly what qualities make someone a great leader. Rather than settle for the vague “I know it when I see it” mindset, let’s consider these three common characteristics of effective leaders and … Continue reading Letting Go: 3 Ways To Delegate From The Top Down & Watch Your Productivity Thrive
Twitch Co-Founder Kevin Lin to Step Down as COO
Jimmy Rodela — January 19, 2018 Follow @dbjim21 — January 19, 2018 Kevin Lin, co-founder of Twitch, will exit as the chief operating officer (COO), the video game streaming site owned by Amazon announced on Wednesday. Lin would be replaced by Sara Clemens, former COO of Pandora. New yet Unnamed Role Lin would still be … Continue reading Twitch Co-Founder Kevin Lin to Step Down as COO
Career Competencies Where Humans Win, Hands Down
Daniel Burrus — December 11, 2017 Follow @DanielBurrus — December 11, 2017 Tumisu / Pixabay The robots are coming! That well-worn phrase used both in fiction and serious journalism encapsulates a fear that many share—that machines of all sorts are poised to take over every function and responsibility formerly performed by mere mortals. I have … Continue reading Career Competencies Where Humans Win, Hands Down
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