— July 17, 2018
Take a look at your inbox. How many emails from companies are unread? Probably a lot. Many get deleted before you ever open them and others are left to sit untouched for months.
Now think about what emails you do open and read. What do they offer you and how do they grab your attention from your cluttered inbox?
82 percent of people check their inbox at least once a day which makes email marketing a highly-effective way to speak directly to your target audience, but you’ve got to do it right to get noticed. If you want to craft emails for your business to promote your products, build your brand or get users to read your content, you need to make sure they stand out from the crowd.
There are some tactics you can use that will make your emails irresistible, here are tips for how to craft epic emails that break through the noise.
Choose a catchy subject line.
You could craft an awesome email but you’re wasting your time if it never gets opened, that’s why it’s important to create a catchy subject line that will hook people right away. A poorly written subject line can stop a potential lead from opening your email, in fact, according to the folks at Convince and Convert, 69 percent of email recipients report email as spam based solely on the subject line.
Catchy email subject line from OptinMonster [Screenshot]. Retrieved from gmail.com via https://optinmonster.com/
A good subject line will pique the interest of recipients without giving too much away. You can use a tool like the Email Subject Line Grader by Net Atlantic which will grade your title on ethe ffectiveness of copy, word count and balance and also give suggestions on how you can improve it. Another tip that will grab the attention of users and evoke emotion is to include emojis in the subject line. It’s a fun and effective way to engage readers and encourage them to click.
How do people in real life get your attention? They call out your name and you stop what you’re doing when you hear it. That’s what personalizing your emails will do. Instead of a generic “Hey”, use your customer’s name, like “Hey Allie!”, to make sure they pay attention to your emails. Remember to double check the spelling of the name before you send it.
Sephora Personalized Email [Image]. Retrieved from https://www.campaignmonitor.com/blog/email-marketing/2017/12/8-brands-using-email-personalization-like-pros/
Take this a step even further by including more personal touches. You could refer to the last purchase they made, include the city they live in, or even send special promotional emails on your customer’s birthdays. Personalized emails make people feel special and less like they ’re getting a message from a robot.
Keep it short and to-the-point.
Don’t make your readers scroll through a long-winded email to get to the point, after all, emails are meant to be a convenient way to communicate quickly. If you want your email to be read then keep it short, break it up into small paragraphs and get to the point.
Take a look at this email from Pinterest for example. Pinterest just wants you to keep pinning, there’s no need for a long email to get that message across. They make it super simple by using minimal words and showing you some pins you might be interested in. Don’t write a novel when you can get your message across faster and have it absorbed by more people by keeping it short and sweet.
Pinterest Email [Image]. Retrieved from https://blog.hubspot.com/blog/tabid/6307/bid/34146/7-excellent-examples-of-email-personalization-in-action.aspx
Provide useful information.
Providing readers with information that’s truly useful to them is one of the best ways to make your emails stand out. It’s obvious that people would rather read an email that educates them about a topic they’re interested in or helps them solve a problem vs. reading a sales pitch from you.
For example, take a look at this email from Cook Smarts. They provide a useful meal planning newsletter to their subscribers to help them out in the kitchen.
Giving useful content to your audience will give them a taste of what you offer and will position yourself as an authority in your industry which will make it easier for you to sell to them. Create content that people will benefit from reading and they’ll be waiting by their computer for your next email to drop in their inbox.
Make it look good on mobile.
With smart phones, more people are reading their emails on-the-go. According to Adestra, 61 percent of email opens happen on mobile and that number will probably keep rising. Don’t risk losing a ton of readers because your email isn’t viewable; make sure your email displays nicely on mobile.
Mobile Email vs. Desktop Email [Image]. Retrieved from https://www.targetinternet.com/5-examples-of-mobile-optimised-emails/
The average mobile screen will only show four to seven words of the subject line so you also have to consider how your subject line will appear on mobile. You don’t want your title to get cut off awkwardly, use a tool like TestSubject that will allow you to preview what it will look like across the most popular devices.
Email allows you to have a plethora of qualified leads at your fingertips, who you can send a message anytime you want, but you’ll only see results if those emails actually get opened and read. Now you have the skills to craft epic emails that will stick out a mile ahead of all the other boring emails that fill user’s inboxes. So don’t wait any longer to start your newsletter or email marketing campaign, it’s an amazing way to promote your business and boost sales.