Yesmail says “Cyber Week” may not have created a sense of urgency in shoppers. Matt McGee on December 17, 2014 Major retailers that sent out holiday e-mail marketing campaigns with the phrase “Cyber Week” in their subject lines got a proverbial lump of coal from consumers. According to a Yesmail study, e-mails with that term … Continue reading E-Mail Study: Call It Black Friday Or Cyber Monday, But Don’t Use “Cyber Week”
Tag Archives: don’t
Don’t Get Caught With These Obsolete Digital Marketing Strategies
Jason Bowden December 7, 2014 Being in the competitive world of digital marketing requires every internet marketer to exercise agility and flexibility in their marketing strategies. The world of digital marketing is imbued with innovation that changes constantly and your business should be adept in embracing these changes. By getting outdated in your … Continue reading Don’t Get Caught With These Obsolete Digital Marketing Strategies
Identity Theft And Holiday Cheer Don’t Mix: Tips To Keep Your Information Safe
Laura Bruck November 18, 2014 With the holiday shopping season fast approaching, it’s important to be ready to protect yourself and your identity from scammers and fraudsters waiting to pounce — whether in crowded malls or the online marketplace. The Identity Theft Resource Center (ITRC), in fact, reports increased activity in its call center during … Continue reading Identity Theft And Holiday Cheer Don’t Mix: Tips To Keep Your Information Safe
3 Reasons People Don’t Click on Your Ad
By Zach Heller, Published November 12, 2014 You spend a lot of time and energy creating online ads to lure people to your website. And you likely also spend a lot of money to place those ads on websites where your potential customers are spending time. So why aren’t they clicking? Why aren’t you getting … Continue reading 3 Reasons People Don’t Click on Your Ad
“I Don’t Want To Listen, I Have A Great Deal For You!”
By Dave Brock, Published November 10, 2014 Just when I think I’ve gotten the worst possible cold prospecting call and that nothing else could be worse, some sales person proves me wrong. Today, I got a call from someone selling “promotional items.” I answered the phone and get this over the top with enthusiasm greeting. … Continue reading “I Don’t Want To Listen, I Have A Great Deal For You!”
Google Didn’t Actually Say It Was Ditching “Don’t Be Evil”
“Don’t be evil” isn’t even Google’s actual mission statement. By Chris Gayomali “Don’t be evil” was never part of Google’s mission statement, but the motto has been something of a guiding light for the company as it expanded from a tiny search engine into a $380 billion firm specializing in everything from robotics to … Continue reading Google Didn’t Actually Say It Was Ditching “Don’t Be Evil”
Why Media Coverage Is Worth It Even When You Don’t Get A Link
By Mickie E Kennedy, Published November 2, 2014 SEO has ruined the way many businesses approach PR. The constant chase for higher search engine rankings has caused some to focus all of their PR efforts on attaining more backlinks to boost their search engine placement. The obsession with SEO and link building has gotten to … Continue reading Why Media Coverage Is Worth It Even When You Don’t Get A Link
Don’t Overlook These 4 Basic Components Of Blog Writing
By Ashley Jones, Published November 1, 2014 Blogs are an invaluable part of your inbound marketing strategy. Creating awesome content for those blogs is a must. I know first-hand how easy it is to obsess over content in an effort to make the perfect post. Sometimes when I’ve completed a blog my first thought is … Continue reading Don’t Overlook These 4 Basic Components Of Blog Writing
Don’t Let Postal Strikes Affect Your Business, Consider Email Delivery Instead
By Simon Johnston, Published November 1, 2014 So, imagine the Internet went on strike. The World Wide Web downed tools and began negotiating for better pay and improved working conditions. The Internet compiled and lodged a list of grievances to be resolved before things could go back to operational normality. If this ever happened – … Continue reading Don’t Let Postal Strikes Affect Your Business, Consider Email Delivery Instead
Ad Impressions: Now You See Them, Now You Don’t
By Caroline Moore, Published October 29, 2014 You all know what ads are. You see them all over the place in tons of different formats. You use them to advertise for your products and services. But what’s an ad impression? The Interactive Advertising Bureau (IAB) says it’s “a measurement of responses from an ad delivery … Continue reading Ad Impressions: Now You See Them, Now You Don’t
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