Bob HutchinsFebruary 10, 2015 Social media marketing is past the point of being a buzz-phrase. It’s an industry. But, in many ways, selling through social media isn’t taken as seriously – or viewed as critically – as other sales and marketing tactics. In fact, the disparity between the proficiency and power of a (good) social … Continue reading 85 Percent Of Companies Don’t Connect Social To Sales. Why? [Infographic]
Mark SchaeferFebruary 9, 2015 In a normal week, I’ll get at least one email similar to this one: “Hi Mark. You don’t know me. We’ve never connected but I read your blog every day and have bought all your books. I have several of your posts hanging on bulletin boards around our office and we … Continue reading I Don’t Know My Online Audience and Neither Do You
Margie ClaymanFebruary 2, 2015 Recently, we referenced the 2015 State of Marketing Report that Salesforce published. One of the primary points in the report is that companies are expected to increase their investment in social media marketing in 2015. It would be easy to assume that the increased social media spend is the only real … Continue reading Don’t Let Your Website Get Lost In The Hype
Need to get organized when it comes to your day-to-day work in online marketing? Contributor Stoney deGeyter’s got you covered. Stoney deGeyter on February 2, 2015 Some people are just checklist people. I’m one of them. I do everything from a checklist. I have a chore checklist, a checklist for work, and even one for … Continue reading Don’t Go Into Web Marketing Blind — Use Checklists!
Deidre PaknadJanuary 31, 2015 3 tips for using the time you have to make the biggest impact Time is the greatest lever we have to achieve business goals, yet most leaders don’t measure how it’s spent or manage it as scarce capacity. When time is viewed as an infinite resource, it sets up employee engagement … Continue reading Use Your Time Wisely — You Don’t Have As Much Of It As You Think!
Barry FeldmanJanuary 23, 2015 Winning at SEO calls for outmaneuvering the field. Let’s examine how to find keywords your competitors aren’t using—with tactics they don’t even know about. “Keywords don’t matter much anymore.” You find it written everywhere lately. I asked a friend who eats analytics for breakfast and snacks on SEO all day long, … Continue reading How to Find Keywords People Use (But Your Competitors Don’t)
Jane BinnionJanuary 15, 2015 All signs are that 2015 will see social media having an even bigger impact on organisations – which means more decisions about resources. So here are four options and some Top Tips, to help you think about managing your social media successfully in 2015 . Many organisations, large and small, reach … Continue reading Too Busy to Tweet, but Don’t Want to Get Left Behind in 2015? 4 Options for Managing Your Social Media
Multiple data sources show how mobile is now central to consumer shopping. Greg Sterling on January 8, 2015 If nothing else holiday 2014 drove home the importance of mobile as a shopping tool. Mobile traffic numbers and even mobile e-commerce sales beat expectations, according to data from multiple sources. As one example, IBM reported … Continue reading Brands And Retailers: If You Don’t Get Mobile Right Soon, You’re Screwed
Tess Kennedy December 23, 2014 Having your website appear on relevant search engine searches is invaluable for your business. Without this, your company would effectively be nonexistent on the web as far as your potential customers are concerned, no matter how much you invest in your website’s design. As such, you need to execute … Continue reading Stop Wasting Your Time on SEO Strategies That Don’t Work
Joe Broumand December 22, 2014 When it comes to growing your email list, the visitors to your website and offline interactions with your customers are both vital to success. The good news is that there are many excellent ways to turn those customers into new subscribers. On Mad Mimi’s blog, you may have read … Continue reading List Growth 102: Don’t Forget About Everyone Else
