Being in the competitive world of digital marketing requires every internet marketer to exercise agility and flexibility in their marketing strategies. The world of digital marketing is imbued with innovation that changes constantly and your business should be adept in embracing these changes. By getting outdated in your digital marketing campaign, your competitors may have already left you behind. What could have been a potential market opportunity for your business may be gone because you have used these obsolete digital marketing strategies.
Relying on email marketing and renting out email list
While email marketing remains to be a common form of connecting to potential leads for a business, it has become an outdated way of marketing. Renting out an email list in getting leads for your business marketing campaign poses the risk of getting spam complaints from non-consenting email users. This process can sabotage your business reputation. A better way of using email marketing campaign is to launch direct email marketing and requesting customers to obtain an email subscription about the latest news and updates about your business. However, with the growth of various forms of social media platforms, email marketing campaign seems to be an obsolete means of getting a subscription to your business.
Building the image of your brand in the social media network can help you grow the number of your followers. You can instantly get subscriptions from interested social media users without the need to go through the hassles of crafting your email marketing content and spending money to obtain an email list of potential leads for your business. Businesses today are smarter by integrating email marketing to social media marketing. By growing the number of their social media followers, they can easily grab the opportunity of encouraging social media users to subscribe to their email list without incurring an additional cost for launching a separate email marketing campaign.
Keyword-based SEO strategy
Keyword search engine optimization retains its ground as an important element of an effective SEO campaign, especially in ranking your website or content. However, keyword-based SEO is not a stand-alone search engine optimization campaign to make it effective. It has been noted that many internet marketers have been using solely keywords for their SEO campaign without complementing it with other useful SEO strategies. The Google algorithms are getting smarter and it is requiring more stringent standards to make a website worthy for a high search rank other than keyword optimization. With the latest standards on search rank requirements of Google, digital marketers are forced to engage with a more tedious optimization process using contextual analysis and high quality content other than doing keyword research. That having said, keyword SEO is still an essential ingredient in optimizing your marketing strategies, but you cannot completely leverage on this as a single digital marketing tactic to rely on.
Content is King – Not Without SEO
Content marketing does have its merit as an effective strategy for digital marketing, but writing high quality content is not enough to fare well in your digital marketing campaigns. While the Google search engine demands high quality content, your exceptional content will not be ranked for search without optimizing it. As you begin promoting your products and service using high quality blogs online, it remains hidden without using the proper optimization strategy. The consumers have changing needs and while there are many who remain interested in reading contextual content, there are more who are in search for a unique engagement experience with a business or brand. Video marketing and using infographics is the current trend in viewer engagement. While you can still use the content marketing tactic in your digital marketing campaign, do not forget to infuse it with variations, such as presenting your content by infographics or videos.
Retaining a one-size-fits-all digital marketing campaign
Using this form of a marketing solution will no longer benefit your business. With the growing numbers of diverse consumer population using the internet in searching products, brands, companies and services today, customization of your digital marketing approach is a better solution. Using behavioral targeting in marketing campaigns has become a major trend instead of the old school of using a single form of marketing campaign to pursue customer retention. Your business will likely earn better conversion rates when you can engage in a more accurate and personalized marketing campaign, that is, one that is according to the profiles of your targeted groups of consumers.
Buying product reviews
The consumers are getting savvy in detecting unnatural links, followers and fake reviews of a brand on the internet today. The same can be said to the Google search engine owing to its innovative way of detecting fake reviews and paid links used in building one’s digital product popularity and search rank. Some legitimate product review sites are likewise getting wiser in using technology to detect paid reviews on their site. Thus, engaging in buying reviews can become a waste of money and can significantly affect your brand reputation on the process.
Building your own marketing department
Building a digital marketing department is now considered to be an old school in digital marketing. Not only can this strategy drain your marketing budget, you no longer need to employ more people to conduct your marketing campaigns. The digital sphere has provided marketers the opportunity to grow their sales with less effort and less number of people needed to accomplish their marketing goal. The current breed of internet marketers now finds it more rational to retain just a few people who understand your marketing goal than keeping multiple people on board where it is harder to synthesize your brand. Besides, it is best to keep people who have specialized skills in digital marketing and analog environment.