by Jamie Spencer January 28, 2016January 28, 2016 You have decided you want to spend more time on your blog. You’ve been thinking about this for quite some time, discussing it with friends and maybe even your cat. But you haven’t started yet. There’s a long list of things that are holding you back. You … Continue reading 11 Excuses That Serious Bloggers Don’t Make
by Brendan Gardiner January 27, 2016January 27, 2016 Is your company having email deliverability issues? If so, you’re not alone. Did you know that: 78% of companies experienced email deliverability issues in 2014? 1 out of every 5 email sent fails to land in the inbox? Global inbox placement rate dropped 4% in 2015 to … Continue reading Having Email Deliverability Issues? Don’t Go At It Alone
by Brenda Stoltz January 27, 2016 Follow @BSStoltzJanuary 27, 2016 If you haven’t noticed, conversion rate optimization (CRO) has become a more critical and powerful tool than ever for increasing revenue. For statistical satisfaction and tangible results, it’s hard to beat A/B testing. It’s one of the most heavily used CRO methods and is effective … Continue reading Don’t Let Your CRO Strategy Fall Prey To These Common A/B Testing Myths
by Andre W. Klein January 23, 2016 Follow @akleines2January 23, 2016 10 do’s you have to apply in Video Marketing Some of the things that you can implement when using this powerful tool to grow your business are the following: Use a professional service It is extremely important to pay close attention to having great … Continue reading Video Marketing – 10 Do’s and Don’t You Should Know
by Amanda Wilson January 9, 2016 Follow @ajulietwJanuary 9, 2016 A friend of mine is a freelance marketing writer in the financial services industry. He tells a great story about one of his projects that didn’t go as well as it could have (and really should have, but more on this later). As a result, … Continue reading Don’t Forget Design, Habit #3
by Kirk Dando January 7, 2016January 7, 2016 We expect our plants to grow.We expect our stock portfolio to grow.We expect our business to grow. So, why don’t we make it clear that we expect our people to grow, too? That’s why we have a saying at Dando, “If you don’t grow, you go.” Leaders … Continue reading If You Don’t Grow, You Go. The Credo That Prepares People For Growth.
by Jo Lynn Deal December 26, 2015 Follow @jolynndealDecember 26, 2015 Is your Facebook business page growing fan engagement or attracting new fans with each update and image you share? Many factors come into play with Facebook algorithms and viewership of business pages. This month is one of the busiest months for Facebook users and … Continue reading Don’t Lose Your Audience: Six Facebook Tactics For Bigger ROI And Engagement
by Paul Keijzer December 23, 2015 Follow @Paul_KeijzerDecember 23, 2015 Twenty years ago the overriding philosophy was that team strength, performance and resilience came from a homogeneous, assimilated group of people that worked together like a well oiled machine. Leaders left jobs and took their best and most loyal team members (as well as clients) … Continue reading How to Be Part of a Team With People You Don’t Like
by Rachel Parker December 23, 2015 Follow @resonancecontDecember 23, 2015 As we prepare to wrap up another year (already???), many of my marketing peers are turning their thoughts to what 2016 — and the years beyond — will hold for their careers. Not so long ago, staying relevant in the marketing world was a pretty … Continue reading Don’t Become a Marketing Dinosaur [Infographic]
by Mike Moran December 22, 2015 Follow @MikeMoranDecember 22, 2015 Every day, someone asks me why they should pay for social listening technology. [Full disclosure: I server as a senior strategist for Converseon and Revealed Context.] Often, the answer is that they shouldn’t. I mean, if all you want to do is detect a crisis … Continue reading When Free Social Listening Tools Don’t Cut It
