It’s easy to talk about content marketing wins, but what about giant fails? Columnist Rebecca Lieb outlines some of the top mistakes content marketers make so that you can avoid them in the coming year. Rebecca Lieb on December 22, 2015 Despite content marketing‘s meteoric rise over the past couple of years — in terms of awareness, … Continue reading Please Don’t! 5 Content Marketing Don’ts For 2016
by Amanda Clark December 19, 2015 Follow @GrammarChicIncDecember 19, 2015 Email marketing can pay off big time—but only if you do it right. And obviously, if you’re spending a lot of money on emails but not getting any of them opened by your target audience—if those emails go directly from inboxes to trashcans, contents unseen—then … Continue reading 4 Things That Will Guarantee Your Emails Don’t Get Opened
by Anthony Wilde December 18, 2015December 18, 2015 Social media is influencing and amplifying the shift from a transactional economy to a relationship economy better than perhaps any other channel. Customers are no longer happy with one-way communication, they expect engaging conversations with the brands they do business with. Organizations that do this, have a … Continue reading The Social Customer Is a Maverick – They Don’t Play by ‘the Rules’
by Ringo Nishioka December 18, 2015 Follow @hr_nastyDecember 18, 2015 She knows that to climb the career ladder it takes more than just great work. Career ladder, how to make friends, influence people and gain opportunity Who are we kidding, everyone wants to climb the corporate ladder. You can do great work, but plenty of … Continue reading What VP’s Know About Climbing the Career Ladder that You Don’t
by Michael Lang December 7, 2015 Follow @sg_partnersDecember 7, 2015 Business is made on the foundations of trust- trust me. The glue that holds together any solid business relationship is trust and everyone has a different idea of its significance in running a profitable business. It can be the difference between a contract won and … Continue reading Trust in Business- You Either Got It or You Don’t
by Mike Moran November 29, 2015 Follow @MikeMoranNovember 29, 2015 I’ve written before about how most marketers are missing the boat by ignoring people who search on their own website. Most marketers wouldn’t dare ignoring people who search on Google, but once they come to your site, you ignore them. I say that you ignore … Continue reading Why Don’t You Value the Website Searcher?
by Christina Hall November 26, 2015 Follow @mychristinahallNovember 26, 2015 Building a sales pipeline is instrumental to a company’s longevity. When the sales leads dry up no one wants to go fishing without any bait. That’s why prospecting is an important component to a healthy sales pipeline. Prospecting comes in many forms: email, social media … Continue reading 3 Examples of Sales Emails That Don’t Suck
by Personal Branding Blog November 14, 2015November 14, 2015 Social media has provided companies a quick, uninhibited way to connect with consumers the world over. From this, of course, has stemmed those brands that never quite “got” its purpose, choosing to type out manifestos and then posting them 150 characters at a time on Twitter. … Continue reading Entrepreneur: Don’t Fear the Tweet
Columnist Sara Spivey believes marketers need to adopt new practices and guidelines to preserve shoppers’ trust in consumer-generated content. Sara Spivey on November 13, 2015 As an industry, we’re at a major crossroads. Ninety percent of consumers say their buying decisions are influenced by online reviews, yet seven out of 10 US and UK consumers … Continue reading Don’t Be Deceived: Fake Reviews Are A Real Marketing Problem
By Stephen Moyers November 11th, 2015 Each stage of a marketing plan has many levels of complexity. As with any endeavor, the plan is often the simplest description of intent. Even when areas of complexity are highlighted, actually putting the plan into action is even more complex. For all the complexity that a marketing campaign … Continue reading Don’t Overlook These Elements For A Successful Marketing Campaign
