Tag Archives: don’t

Images in Emails Are a Double Edged Sword – Make Sure You Don’t Get Cut

Social Media Utilization

by Catherine Lewis March 8, 2016March 8, 2016 Let’s face it: the best part of the Internet is looking at cat photos and memes. But in small business marketing, images offer a practical advantage to your business. Using images in your communications increases the likelihood that a customer will click through to your service. If … Continue reading Images in Emails Are a Double Edged Sword – Make Sure You Don’t Get Cut →

Optimizing Conversions Isn’t Everything! Don’t Neglect What Happens Before & After

Conversion Optimization

Are you maximizing your conversion potential? Columnist Dale Hursh discusses the activities and efforts that occur both before and after the conversion point, noting that focusing efforts here can increase conversions and ROI. Dale Hursh on February 26, 2016    Many marketers working to generate leads via digital channels get too focused on the specific … Continue reading Optimizing Conversions Isn’t Everything! Don’t Neglect What Happens Before & After →

John Sculley To Marketers: Don’t “Worry About The Technology,” Focus On The Customer

Marketing Strategy

The ex-head of Apple and Pepsi adds his backing to the idea that companies are no longer in control. Barry Levine on February 10, 2016 at 3:02 pm There aren’t many people who have seen the arc of modern marketing from as many vantage points as John Sculley. The ex-CEO/Chairman of Apple and President/CEO of … Continue reading John Sculley To Marketers: Don’t “Worry About The Technology,” Focus On The Customer →

Don’t Call It a Comeback: The New Era of Newsletters

Newsletter Marketing

by Alicia Fiorletta February 10, 2016 Follow @AliciaFiorlettaFebruary 10, 2016 The email newsletter has been around since the dawning of the World Wide Web. Now, there are digital publications, newsletters and aggregation services to speak to a variety of audiences, topics and interests. But do newsletters have a place in companies’ content arsenals? In my … Continue reading Don’t Call It a Comeback: The New Era of Newsletters →

Candidates Are Customers: Don’t Just Market Open Positions, Sell Them!

Effective Hiring

by Sunil Bagai February 4, 2016 Follow @ZenithtalentFebruary 4, 2016 Sales and marketing have evolved into business development. Why shouldn’t recruiting mature into talent acquisition development? It’s difficult to pinpoint when organizations started using the term “business development.” Some historians tie the concept to the young enterprise models spawned by the Industrial Revolution. Others, perhaps … Continue reading Candidates Are Customers: Don’t Just Market Open Positions, Sell Them! →

Don’t Get Duped: Key Questions to Ask Before Hiring an SEO Agency

SEO Outsourcing

by Justin Herring January 30, 2016 Follow @justincherringJanuary 30, 2016 How your business chooses an SEO agency is important. But it can be pretty tricky. Modern business demands a credible online presence. Yet, shysters seem to lurk behind every web page, just waiting to pounce. This post is for any business owner that knows they … Continue reading Don’t Get Duped: Key Questions to Ask Before Hiring an SEO Agency →

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