Tag Archives: Domain

7 Domain Name Considerations

By Sameer Panjwani December 29th, 2015 1. Size Matters Generally, the shorter your domain name, the better. That’s because it’s easier for people to remember and type in a shorter domain than a longer one. Consider the above example, Pets.com is better than something like PetsPetEmporiumAndPuppyStore.com. 2. Corner The Market On Variations Of Your Domain If … Continue reading 7 Domain Name Considerations

There’s Nothing Generic About Generic, Top-Level Domain Names for Businesses

Jeff SassSeptember 22, 2015 As the Internet has aged, we’ve watched it evolve to account for even more users and web properties. Similar to the way we tacked ZIP codes onto the map and area codes into the phone book, we’ve gradually added more and more domain extensions to make the web more dynamic. In … Continue reading There’s Nothing Generic About Generic, Top-Level Domain Names for Businesses

A CMO’s View: Cole Haan CMO Says Domain Strategy Should Focus On Engagement & Honesty

As Director of the DotGreen Community, David Maddocks sees domains as channels or “doorways” into a company or brand. Amy Gesenhues on May 22, 2015  After leading marketing efforts for Converse, and then serving as an adviser for brands like IBM, Jockey International and Keds, David Maddocks was appointed CMO and general manager of business … Continue reading A CMO’s View: Cole Haan CMO Says Domain Strategy Should Focus On Engagement & Honesty

What is the Best Top-Level Domain for a Business Website?

Kris SpisakMay 5, 2015 The topic of “top-level domains” sounds like something out of the gaming world, doesn’t it? The phrase evokes something right out of a MMORPG (massively multiplayer online role-playing game) involving magic, enchantment, and a final battle between good and evil. Intriguing? Yes. Reality? No. In truth, top-level domains (TLDs) are a … Continue reading What is the Best Top-Level Domain for a Business Website?

Fashion Brand Buys 100 Domain Extensions, Creates Customized Site For Each

The Butterfly Twists footwear brand hosts a breakfast for fashion bloggers to kick off its new #AnywhereAnytime campaign. Steve Hall on March 20, 2015 The .com extension is celebrating its 30th anniversary this week. Remember when there was only .com, .edu, .net, .org and a handful of others? Now there are hundreds. British footwear brand … Continue reading Fashion Brand Buys 100 Domain Extensions, Creates Customized Site For Each