How should brands with multiple brick-and-mortar locations structure their web properties? Columnist Andrew Beckman weighs in. Andrew Beckman on October 5, 2016 Photo credit: Clark Street Mercantile Enterprise brands with a major brick-and-mortar presence have a unique challenge in digital marketing: connecting with consumers online, with the intent of ultimately encouraging them to visit … Continue reading Multi-location local SEO strategy: domain structure
by Nick RojasSeptember 19, 2016 Redirects are used to tell visitors or web crawlers where to go if the page they are requesting is no longer available for one reason or another. Although this concept is fairly simple, many website developers use redirects incorrectly, which can severely impact the website’s performance as well as its … Continue reading Redirect SEO Guide: Impact of Redirection on Traffic and Domain Authority
by Amanda Murray Follow @amanda1murraySeptember 17, 2016 When building a new website, the selection of your domain is very important. It’s the main way visitors will try to navigate to your site, and it plays a role in your search engine rankings. Choosing a domain name is relatively straightforward…or is it? We had the chance … Continue reading Domain Name Q&A
By: Rand Fishkin, July 15th, 2016 8 Rules for How to Choose a Domain Name – Whiteboard Friday One decision that you’ll have to live with for quite a long time is the domain name you choose for your site. You may have a list of options that you know are available, but what should … Continue reading How To Choose A Domain Name
by Jeff Sass July 12, 2016 Follow @sassJuly 12, 2016 Dedicated microsites and landing pages are very popular for various marketing campaigns, and now with new domain extensions catching on, your web destinations can be even more effective. With more and more domains — from .blog to .coffee to .club to .rocks — becoming available … Continue reading Why You Should Use Unique Domain Names for Shortcuts and Microsites
by Jon-Mikel Bailey June 30, 2016 Follow @jonmikelbaileyJune 30, 2016 What is a domain name? Every business (except those living in the dark ages) has one. It’s your website address. More specifically… “A domain name is an identification string that defines a realm of administrative autonomy, authority or control within the Internet. Domain names are … Continue reading Are You Master of Your Domain (Name)?
by Aaron Baar, , Staff Writer, June 14, 2016 A recent survey of small businesses from GoDaddy and Alienable found that only 9% of small business owners are satisfied with their Web sites. While the reasons for their dissatisfaction were varied, nearly half (47%) said their biggest issue was that they weren’t getting the search … Continue reading Be The Master Of Your Domain
by Michelle Van den Bergh May 5, 2016May 5, 2016 In part 1 of my Email Authentication blog series, I discussed Sender Policy Framework (SPF) in more detail In this post, which is part 2 of the series, I will explain the next element in the authentication framework, which is DKIM. What is DKIM (DomainKeys … Continue reading Authentication Blog Series: Part 2 – Domain Keys Identified Mail (DKIM)
by Cent Muruganandam April 15, 2016 Follow @centmuruApril 15, 2016 What is the Domain Authority of a Website? Domain Authority abbreviated as DA is a score between 0 and 100 as calculated by Moz. A brand new website will start with a DA score of 0 or 1. Well-established sites like Google, Facebook and Wikipedia … Continue reading 11 Practical Ways to Increase Domain Authority (DA) of a Website [Infographic]
by Tracey Wallace December 30, 2015 Follow @tracewallDecember 30, 2015 Choosing a strategic domain name is not just a task for those starting up their own businesses. For many, the decision to launch your own website comes many years after you’ve already built a profitable venture. The reasons for this are typically: You’ve been successfully … Continue reading Your Domain Name is Your Brand — Here’s How to Pick One
