by Michelle Brammer November 13, 2015 Follow @eZangaMichelleNovember 13, 2015 “A picture is worth a thousand words.” Digital advertising is the crux of this adage. Advertisers have a very small window to capture a viewer’s attention, and display advertising allows these advertisers to draw in users by placing images and messages on websites where they’re … Continue reading A Few Things You Need to Know About Display Advertising
Marchex says “more than $600 billion in telesales goes unattributed today.” Greg Sterling on November 10, 2015 In conjunction with the announcement of a new product called “Marchex Display Analytics,” the company released a report that shows display ads aren’t getting credit for all the calls they’re delivering. The report (reg. req’d) is titled “The … Continue reading Report: Most Calls From Mobile Display Ads Happen Up To Two Weeks Later
by Chris Horton November 9, 2015 Follow @chrshortonNovember 9, 2015 If meteoric growth is any indicator of positive business sentiment, then the latest numbers from IAB suggest that paid advertising is paying off for brands—big time. According to a recent report issued by the Interactive Advertising Bureau (IAB), the second quarter of 2015 alone generated … Continue reading Paid Advertising 101: Understanding Search and Display Advertising
by Andy Beohar November 9, 2015 Follow @sevenatomsbuzzNovember 9, 2015 Many B2B companies take advantage of display advertising as it provides them the opportunity to get their message in front of a large network of potential customers. Google’s Display network reaches a whopping 92 percent of all internet users, but many marketers remain unsure of … Continue reading B2B Companies: 3 Secrets for Maximizing Your Display Advertising Results
Vishnu SupreetOctober 23, 2015 If you own a website and you ever look at traffic analytics for your most viewed posts, you’ll notice that most of them have a lot of traffic long after you’ve published them. You can’t exactly pinpoint why a particular post is so popular. May be it was incredibly well written … Continue reading Display Popular Posts On Your WordPress Website
Larry KimSeptember 2, 2015 I’m constantly on the lookout for new tools, tips and tricks to make Google AdWords perform better for marketers. Recently, I learned that Google has added an awesome new feature to the Google Display Network – it will now automatically convert text ads to image ads! Earlier this week, we discovered … Continue reading Google Display Network Now Auto-Converts Text Ads into ‘Richer Text’ Image Ads
EMarketer predicts Instagram will earn $595 million in ad revenue this year and $2.81 billion by 2017. Martin Beck on July 28, 2015 Instagram’s advertising efforts appear to be paying off in a big way. How big? Big enough to pass Twitter and Google in mobile ad revenue in the next two years. That’s according … Continue reading Forecast: Instagram Will Pass Google, Twitter In Mobile Display Ad Revenue By 2017
Steve MastersJune 14, 2015 There’s probably no one working in marketing or running a business that hasn’t heard of Google AdWords. Most people who have heard of it have also heard of the Display Network, but many don’t really understand what it is. The Google Display Network serves ads into more than two million websites. … Continue reading What Is The Google Adwords Display Network?
Ron ChatterjeeMay 25, 2015 According to comScore, only 8 percent of internet users account for 85 percent of clicks on display ads (and some of them aren’t even humans!). After reading that, you might be thinking whether banner ads are still a legible form of advertising or not, whether display advertising is still alive. You … Continue reading Display Banner Advertising – Worth It Or Not? (Infographic)
Steve SchildwachterApril 26, 2015 In the days of Ye Olde Marketing there was a belief in “subliminal advertising” — the idea that TV commercials would be spliced with fleeting images, usually sexual, to overpower your psyche and make you buy something you didn’t need. Although the science behind subliminal stimuli is interesting, it’s never really … Continue reading Display Ads: the New Subliminal Advertising
