by Ivana Kitanovic April 7, 2016April 7, 2016 What is the one thing that helps us differ people and put a face to the words we read or an object we buy? What makes everyone unique and in the same time recognized by their surroundings? It’s of course the thing we’re given at birth and … Continue reading Is Display Name Important for Email
by Jason Schell March 29, 2016March 29, 2016 So you’ve decided to expand your paid search account to include the display network and display ads because they’re cost-effective, easily measured, and a great way to increase your overall brand awareness. Utilizing the display network gives you the opportunity to serve your offers to potential customers … Continue reading Best Practices When Creating Display Ads
by Joe Pizer February 27, 2016February 27, 2016 With the steady rise in remarketing as a digital advertising strategy, audience segmentation and activation has become a key tactic for digital marketers. What are some things that display advertisers should take into account when defining and streamlining their strategy? Understanding Audience Segmentation Audience segmentation can be … Continue reading 4 Quick and Effective Ways to Segment Your Display Ad Audiences
by Nikhil Sharma February 23, 2016 Follow @mrsharmaFebruary 23, 2016 Where will you put your advertising money this year? If you’re like most businesses, you’re torn between SEM and display advertising. Both have their distinct benefits but which one is right for you? The Current State of SEM For years, businesses that did not want … Continue reading SEM vs. Display Advertising: What’s A Better Investment?
by Dan Gaughan February 15, 2016February 15, 2016 You may have heard that in 2016, more money will be spent on display ads than on traditional PPC. You may find this a little surprising considering that some believed display advertising would be dead. Boy were they wrong. Should you be throwing more dollars to display … Continue reading Will Display Ads Take Over Search?
by Alexa Matia February 3, 2016February 3, 2016 The first steps of setting up your online marketing campaign are critical. Not all leads are created equal, and not all viewers are interested. It’s important to take that into consideration when deciding who you want to reach and how. When it comes to online advertising, many … Continue reading Search vs. Display: Everything You Need to Know
by Mimoza Naumovska January 30, 2016 Follow @BonadzaJanuary 30, 2016 In the effort to reach their consumers, marketers and brands today have digital operations in their prime focus. But despite their best efforts, some are still not feeling the effect of their display investments, even with a strong online presence and use of latest technologies. … Continue reading 5 Steps to a Winning Display Advertising Strategy
by Tina DiSerafino January 7, 2016January 7, 2016 While surfing the internet, hundreds of online display ads pop up, but how many of these ads actually make you want to click and buy what’s being promoted? How many subject lines on the emails in your promotions folder make you want to open their message and … Continue reading How to Improve Your Online Display Ads
by Jordan Con December 4, 2015 Follow @jordanmconDecember 4, 2015 Display advertising, particularly for brand advertising, is a tricky subject for data-driven marketers. On one hand, you know display is an important marketing channel and feel like it must be moving the needle somewhow, but on the other hand, it’s always a challenge to back … Continue reading Measuring the True Impact of Display Advertising: View-Through Conversion Tracking
Some are questioning whether small local businesses need a Google+ page after redesign drops display of listing information. Martin Beck on November 24, 2015 Local business reviews didn’t make the cut in Google’s wholesale revamp of Google+. Google+’s redesign, announced last week, puts the focus on Communities and Collections and removes display of reviews and … Continue reading Google Drops Display Of Local Business Reviews in New Google+
