Tag Archives: Discover

57% Of Video Viewers Discover Content Through Search

Video Traffic

57% Of Video Viewers Discover Content Through Search by Laurie Sullivan @lauriesullivan, April 27, 2017 A shift in behavior is changing the way consumers search and find videos, as well as their perception of video advertising. Those habits are becoming difficult to change. Currently, 57% of consumers discover online video through search; 50% through social … Continue reading 57% Of Video Viewers Discover Content Through Search →

Discover What Is Technical SEO: The Complete (And Simple) Guide

Search Engine Optimization

Kasia Perzyńska — November 15, 2016 — November 15, 2016 There are two types of SEO: on-page SEO, which deals with content and page optimization, and off-page SEO which concerns establishing relations between websites. Together these two make the SEO universe almost complete. But wait a minute, there’s something more: Technical SEO – the next … Continue reading Discover What Is Technical SEO: The Complete (And Simple) Guide →

What Snapchat’s Discover ad sales shift may mean for marketers

Snapchat Marketing

Snapchat’s move to take full control over Discover ad sales would consolidate ad buying and could commoditize ad inventory. Tim Peterson on October 31, 2016   Snapchat’s reported plan to take full control of ad sales from publishers in its Discover section isn’t simply a bad thing for those publishers because they can’t package Snapchat … Continue reading What Snapchat’s Discover ad sales shift may mean for marketers →

Social intelligence platform Unmetric launches Discover feature so marketers can see what other marketers have done

Marketing Platforms

To focus brainstorming in a new campaign, marketers can find paid or organic posts by brands in their industry around popular topics. Barry Levine on June 15, 2016   An image board in Unmetric’s new Discover feature When a brand wants to conduct a social media or other online campaign, the first step is to … Continue reading Social intelligence platform Unmetric launches Discover feature so marketers can see what other marketers have done →

How Google’s latest design choice impacts consumers’ ability to search and discover

Search Engine Ranking

How has Google’s recent update to its SERP display impacted consumers, advertisers and Google’s bottom line? Adobe’s Siddharth Shah looks at the data. Siddharth Shah on June 2, 2016   Google is constantly maintaining a healthy tension in its search engine results page (SERP) real estate between more ad space and less ad space. More … Continue reading How Google’s latest design choice impacts consumers’ ability to search and discover →

What is Native Advertising? Discover its B2B Marketing Power

B2B Marketing

by Wendy Marx February 9, 2016 Follow @wendymarxFebruary 9, 2016 When asked how to define native advertising, about 49% of one study’s respondents replied with a resounding “Ummm…” So you too don’t fall into the “don’t know” category, we’ve come up with this quick primer on native advertising, otherwise known as promoted or sponsored content. … Continue reading What is Native Advertising? Discover its B2B Marketing Power →

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