— October 13, 2017
High-level influencer connections can help your personal brand connect with the right prospects, which can increase your visibility and sales online.
How can you connect with leaders in your industry? By seeking the right relationships with individuals and business leaders who are active and interested in what you have to offer. Daily interactions can make your brand stand out with sought-after trusted sources in your niche.
Customers today make buying decisions based on recommendations from others, especially influencers. Because of this brands should make every effort to find influencers in blogs and on social media. There are a few ways you can attract the right people to your business.
Connecting with Leading Influencers
A trusted brand image comes through the right associations and customer feedback. Increase your sales with these tips:
- Identify the right influencers – Begin with your social media connections and segment your lists according to the area of expertise for each leader in your industry that you come across. Make a note of how many followers they have, who they are connected with, how active and engaged they are with their community, and whether they are relevant to your target market. Start the process of reaching out to these influencers by sharing their content, offers, ect. You could also write a blog post that mentions their name with a review or quote from their website or an eBook. Promoting what they do will help your brand get noticed, too.
- Conduct an expert interview – With the use of podcasts and videos you can approach influencers and ask them to share their insights and product or service information. Most people love to share their advice, especially if this means promoting their name as well.
- Use analytics – In each online marketing campaign use tools to find out who is recommending your brand. If their follower numbers are high, but engagement levels low then find other people in your industry to connect with. The better the connections the more chances your brand will be attracting qualified customers.
Connecting with the right influencers online is an investment of time and relationship building, which opens up opportunities for your personal brand to become recognized online. Personal connections are increasingly valuable to audiences, and can help your business stand out from the rest of the competition.