by Sarah Goliger January 14, 2016 Follow @sarahbethgoJanuary 14, 2016 As a marketer, one of your top priorities should always be improving your conversion rates. Ideally, you already have a concept of your marketing funnel, which means you have an accurate understanding of how many of your website visitors are converting into leads, and how … Continue reading 7 Questions to Help You Discover Why Your Website Isn’t Converting
by Dorian Travers January 7, 2016 Follow @https://twitter.com/wpromoteJanuary 7, 2016 As most of us know, Google has become incredibly efficient at detecting sites that use spammy link building tactics to manipulate search results. Most of these mass or automated tactics are now becoming obsolete and for good reason. Essentially, the idea that doing anything one … Continue reading How To Discover and Claim Unlinked Brand Mentions
by Rebekah Richards January 5, 2016January 5, 2016 It’s one of the hardest parts of blogging – finding and researching a blog topic people actually want to read. The last part of that sentence is key. Finding what people will click on, consume, and share isn’t easy. You might have an inkling of what’s popular … Continue reading Blog Research: How to Discover the Popular Topics for Your Niche
Suzanne HoenigSeptember 29, 2015 #, # Pound, pound.Nope. It’s not a knock-knock joke.They’re read “hashtag, hashtag.”Or, “hash, hash,” if you’re British.Or, “tag, tag,” if you’re a little lazy, like me. But you already know all this if you’ve seen the helpful SNL PSA from social media wizards Jimmy Fallon and Justin Timberlake. (It’s ever so … Continue reading Discover and Promote Your Own Good Hashtag
Greg BoboloAugust 10, 2015 Online video media buyers are facing a problem: in the world of online video, there’s quantity, but not much quality. Much of the video content one will find on YouTube is poorly produced, meaningless, tasteless and sometimes even offensive. With all the not-safe-for-work video content floating around, premium brand advertisers need … Continue reading Keeping it Clean: How Sports Expertise is Helping Media Buying Agencies Discover Brand-Safe Digital Content
Sarah GreesonbachJuly 24, 2015 Your website is a vital part of your inbound marketing strategy. When designed properly, your website works in tandem with your content marketing, email marketing, and social media marketing to drive traffic to your products and services. Information is power, especially when it comes to brainstorming ideas for improving your website … Continue reading How to Discover and Improve Your Website Rank
In a customer-centric world, social insights are the key to creating effective media partnerships, blog posts, commercials and more, says columnist John Donnelly III. John Donnelly III on July 7, 2015 Read any article about how the marketing landscape is changing, and you’re bound to find a common theme: The customer is at the heart … Continue reading How Social Conversation Can Help You Discover Your Brand’s Next Great Campaign
Annaliese HenwoodJune 10, 2015 I know many people would prefer to write their own content without resorting to others’ ideas for inspiration. Writers often prefer to create unique content that hasn’t been shared a bunch of times before. I agree that would be best, but sometimes using others’ resources to inspire your own writing can … Continue reading Overcoming Writer’s Block: Subscribe and Discover
Snapchat recently launched its “Discover” feature, and columnist Katy Keim explains why marketers should care. Katy Keim on February 20, 2015 Time to keep an eye on Snapchat’s “Discover.” A couple weeks ago, Snapchat announced the launch of its new Discover content distribution platform. This signaled an interesting extension to Snapchat’s instant (and disappearing) photo- … Continue reading Snapchat Discover: The New Way To Access & Consume Media?
Scott TaftJanuary 27, 2015 The disappearing act messaging app known as Snapchat has been the underdog darling of the social media game ever since it showed its little ghost face back in 2011. Ever since then this teen-dominated medium has been doubted by many seasoned digital marketers and social “gurus”. But the app really made … Continue reading Are Digital Marketers Ready for Snapchat ‘Discover’?
