Tag Archives: Dilemma

The innovator’s dilemma: How to future-proof your martech stack

Understand functioning technology and learn seven strategies for optimal martech management in a shifting digital landscape. Gene De Libero on June 12, 2023 Like surfers riding the crest of change, we are tasked with navigating the ebbs and flows of the ever-evolving marketing technology landscape. This constantly changing ecosystem presents opportunities and challenges to our … Continue reading The innovator’s dilemma: How to future-proof your martech stack

Personal Finance Dilemma: Should I Save My Money or Pay Off My Debt First?

Kiara Taylor October 5, 2021 You’ve made a little extra money with your last paycheck and have some leftover after paying for your mortgage or rent, plus any other necessary bills. Rather than spending the money frivolously, you want to stash it in a savings account or use it to knock out some of the … Continue reading Personal Finance Dilemma: Should I Save My Money or Pay Off My Debt First?

The decisioning dilemma: Getting the right combination of marketing tech to optimize engagement

Being able to bring together the facets of customer engagement – and to do so automatically – is the true value of decisioning tools. Alex Yoder on November 19, 2018   With the proliferation of martech and adtech tools over the past ten years, there’s no shortage of technology platforms available to help marketers understand, … Continue reading The decisioning dilemma: Getting the right combination of marketing tech to optimize engagement

Two kinds of video ads help break through the dilemma of interruptive marketing

At an IAB breakfast last week, two firms presented documented examples of how marketers can avoid ad skipping and competition from second screens. Barry Levine on May 9, 2018   Two ad tech firms presented possible answers last week to advertising’s Dirty Little Secret. That Secret, of course, is that few people actually watch content-interrupting … Continue reading Two kinds of video ads help break through the dilemma of interruptive marketing

Where To Focus With So Many Available Platforms

As publishers face the challenges of a cross-device world, they need to embrace emerging technologies and remember to look toward actual human teams for solutions, says columnist Hagai Tal. Hagai Tal on September 18, 2015 Today’s technology landscape is constantly shifting, as new devices are created to answer modern consumer needs and infrastructures are created … Continue reading Where To Focus With So Many Available Platforms