Understand functioning technology and learn seven strategies for optimal martech management in a shifting digital landscape. Gene De Libero on June 12, 2023 Like surfers riding the crest of change, we are tasked with navigating the ebbs and flows of the ever-evolving marketing technology landscape. This constantly changing ecosystem presents opportunities and challenges to our … Continue reading The innovator’s dilemma: How to future-proof your martech stack
Tag Archives: Dilemma
The False Dilemma of Former CEOs
Peter Navarro December 30, 2021 For a long time, the idea that the prototype of the manager / CEO was a remote position, someone who “did not get his hands dirty” was installed in the collective consciousness. They even wondered if the job included getting involved in the production or development line. The option was … Continue reading The False Dilemma of Former CEOs
Personal Finance Dilemma: Should I Save My Money or Pay Off My Debt First?
Kiara Taylor October 5, 2021 You’ve made a little extra money with your last paycheck and have some leftover after paying for your mortgage or rent, plus any other necessary bills. Rather than spending the money frivolously, you want to stash it in a savings account or use it to knock out some of the … Continue reading Personal Finance Dilemma: Should I Save My Money or Pay Off My Debt First?
Balancing risk and reach: The brand safety dilemma
Is it worth risking reputation to reach a large audience? Is that audience human anyway? William Terdoslavich on August 18, 2021 Do you know where your clicks are coming from? Do you know where your ad is going?No one wants to see their product advertised on a web site pushing fake news, conspiracy theories or … Continue reading Balancing risk and reach: The brand safety dilemma
The decisioning dilemma: Getting the right combination of marketing tech to optimize engagement
Being able to bring together the facets of customer engagement – and to do so automatically – is the true value of decisioning tools. Alex Yoder on November 19, 2018 With the proliferation of martech and adtech tools over the past ten years, there’s no shortage of technology platforms available to help marketers understand, … Continue reading The decisioning dilemma: Getting the right combination of marketing tech to optimize engagement
The Facebook Dilemma: It’s Not What You Think
The Facebook Dilemma: It’s Not What You Think by Peter Friedman , Op-Ed Contributor, August 1, 2018 What happened with Facebook and all of our personal information? Facebook being cast as the bad guy is one of the most significant distortions in this story. The social network has been castigated for mishandling users’ personal information; … Continue reading The Facebook Dilemma: It’s Not What You Think
In-House or Outsource: The Startup Dilemma
Candace Huntly — July 17, 2018 Follow @SongBird_TO — July 17, 2018 The startup dilemma about whether entrepreneurs should outsource certain tasks to professionals or keep everything internal is one that is debated about consistently. My team often works as a marketing and strategy extension to small and medium-sized businesses who don’t have internal teams, … Continue reading In-House or Outsource: The Startup Dilemma
Two kinds of video ads help break through the dilemma of interruptive marketing
At an IAB breakfast last week, two firms presented documented examples of how marketers can avoid ad skipping and competition from second screens. Barry Levine on May 9, 2018 Two ad tech firms presented possible answers last week to advertising’s Dirty Little Secret. That Secret, of course, is that few people actually watch content-interrupting … Continue reading Two kinds of video ads help break through the dilemma of interruptive marketing
The Dilemma of Bias in Leadership
by JoAnn Corley Follow @joann corleySeptember 16, 2016 I’ve recently been conducting research related to bias in interviewing and hiring and in doing so uncovered some excellent and surprising information on how to build a greater awareness of ones bias in the hiring process. This research has also unintentionally helped me develop a more acute … Continue reading The Dilemma of Bias in Leadership
Where To Focus With So Many Available Platforms
As publishers face the challenges of a cross-device world, they need to embrace emerging technologies and remember to look toward actual human teams for solutions, says columnist Hagai Tal. Hagai Tal on September 18, 2015 Today’s technology landscape is constantly shifting, as new devices are created to answer modern consumer needs and infrastructures are created … Continue reading Where To Focus With So Many Available Platforms