Tag Archives: Digital

Digital marketing in 2019: Here’s where we’re headed this year

Brands that embrace emerging technologies and advertising formats – like connected TV, visual and voice search and AR advertising – will thrive in the new year. Chris Loretto on January 2, 2019 From the rise of voice advertising to the connected TV revolution, there were major strides in the digital marketing space this past year. … Continue reading Digital marketing in 2019: Here’s where we’re headed this year →

Is Your Digital Advertising Signaling the Right Message to Buyers?

Digital Advertisement

Howard J. Sewell — December 29, 2018 Follow @hjsewell — December 29, 2018 There’s a fascinating article over at LinkedIn: “You Are What You Signal,” in which the authors discuss the concept of “signaling theory” in advertising, best summarized in simple terms as the way in which ads “signal” a consumer into trusting a particular … Continue reading Is Your Digital Advertising Signaling the Right Message to Buyers? →

Search Tops Digital Media Buys For Large Local Advertisers

Local Marketing Strategy

Search Tops Digital Media Buys For Large Local Advertisers by Laurie Sullivan , Staff Writer @lauriesullivan, December 17, 2018 Traditional forms of advertising dominate media buys for big local advertisers, but many still look to support innovative types of technology. The larger advertisers are not planning to increase budgets as much as the smaller ones, but … Continue reading Search Tops Digital Media Buys For Large Local Advertisers →

Digital Transformation Trends in 2019: What Can CMOs Expect?

Content Strategy

Bob Van Rossum — December 18, 2018 Follow @BobVR — December 18, 2018 We’re inching closer to the New Year which means for cutting-edge businesses, digital transformation will be a top priority. In fact, according to a Gartner survey, 62 percent of CEOs surveyed said they have a management initiative or transformation program to make … Continue reading Digital Transformation Trends in 2019: What Can CMOs Expect? →

Holistic Digital Marketing

Digital Marketing

Dale Keipert — December 14, 2018 Follow @360Interactive — December 14, 2018 StartupStockPhotos / Pixabay It’s nearly impossible to keep up. Search, Content, Social, Email, Display, Mobile, the list goes on and on. The challenge with digital marketing is that there are more ways to try to connect with your customers than you have time, … Continue reading Holistic Digital Marketing →

The new best practices for digital brand storytelling

Digital Transformation

Julian Baring on December 6, 2018 People have been telling stories for thousands of years, and the elements of what makes a good story have changed precious little in that time. Through the stories we tell, we not only entertain and connect with others, but we also convey information about our own beliefs, tastes and … Continue reading The new best practices for digital brand storytelling →

Why Your Enterprise Needs a Digital Business Transformation Strategy

Business Transformation

Kevin Elliott — November 30, 2018 — November 30, 2018 How to Meet Customer Needs and Grow Revenue with Customer Identity Management Is Your Enterprise Ready for a Digital Transformation? Enterprise CIOs and VPs of technology face growing demands to scale their digital platforms. Gartner estimates that 2020 is the sink-or-swim year for mid- and … Continue reading Why Your Enterprise Needs a Digital Business Transformation Strategy →

4 Digital Marketing Updates You Need to Know

Digital Marketing Tools

Darnelle O’Brien — November 30, 2018 Follow @thekissagency — November 30, 2018 janeb13 / Pixabay How in-the-know are you when it comes to the latest in digital marketing? Staying on top of and ahead of the digital trends is key to your competitive advantage. But don’t worry. We’ve kept it simple for you this week. … Continue reading 4 Digital Marketing Updates You Need to Know →

Digital Publishers Debate Future As Competition For Ad Dollars Intensifies

Digital Publishers

Digital Publishers Debate Future As Competition For Ad Dollars Intensifies by Rob Williams , November 23, 2018 BuzzFeedCEO Jonah Peretti caused a stir this week by suggesting his company could merge with other digital publishers to gain more bargaining power with Silicon Valley’s tech titans. Peretti made some interesting points in an interview with TheNew … Continue reading Digital Publishers Debate Future As Competition For Ad Dollars Intensifies →

Facebook Attribution deep dive: Democratizing attribution for digital marketers

Facebook Marketing

Facebook has put aside any platform bias and now there is a way to compare performance across platforms. Simon Poulton on November 12, 2018 at 2:26 pm Picture this – for a given period, your Google Ads campaigns record 500 conversions and for that same period, Facebook Ads campaigns show 700 conversions but the total … Continue reading Facebook Attribution deep dive: Democratizing attribution for digital marketers →