Category Archives: Digital Publishers

10 trends in digital content for 2019: Management is vital to success

Technology will transform managing and optimizing content archives from an overwhelming chore to a lucrative discovery and revitalization. Rick Jones on January 2, 2019   Today any organization working with content has a new responsibility – content accounting. As content has become the new currency, it’s not enough for companies to create content and forget … Continue reading 10 trends in digital content for 2019: Management is vital to success

Digital Publishers Debate Future As Competition For Ad Dollars Intensifies

Digital Publishers Debate Future As Competition For Ad Dollars Intensifies by Rob Williams , November 23, 2018 BuzzFeedCEO Jonah Peretti caused a stir this week by suggesting his company could merge with other digital publishers to gain more bargaining power with Silicon Valley’s tech titans. Peretti made some interesting points in an interview with TheNew … Continue reading Digital Publishers Debate Future As Competition For Ad Dollars Intensifies

Small Business 101: The Digital Charm Offensive

Darnelle O’Brien — May 11, 2017 Follow @thekissagency— May 11, 2017 Winning over your customers in person with your charm might still do the trick, however, the digital world is entirely different. Your customers make decisions themselves, without the pressure of face-to-face interactions. Instead, their decision to stay on your website or to purchase your … Continue reading Small Business 101: The Digital Charm Offensive