Dave Sutton — November 8, 2018 — November 8, 2018 StockSnap / Pixabay There is a common misconception that digital transformation involves nothing more than acquiring, configuring, and installing new technologies. You just roll out the systems, and the customer experience is miraculously transformed. You just flip a switch and all of your people line … Continue reading 5 Steps for Avoiding Mayhem in Your Digital Transformation
Maria Mora — November 7, 2018 Follow @mariamelee — November 7, 2018 Our annual group costume was born from a mutual love of Mario Kart, the game that’s been evolving since 1992. With over 100 million copies sold, Mario Kart is beloved around the world — even by people who now get destroyed by their … Continue reading What Mario Kart Taught Us About Digital Marketing
Tony Zambito — November 1, 2018 Follow @tonyzambito — November 1, 2018 QuinceMedia / Pixabay Digital commerce is growing at lightning speed. Putting pressure on B2B Executives to transform their businesses. Commerce models that have been relied on for the past twenty to thirty years will give way to a new robust era of digital … Continue reading Digital Commerce Is Disrupting B2B With No End In Sight
Kevin Joyce — October 31, 2018 — October 31, 2018 Last week we looked at digital transformation from a CMO’s perspective. This week we’ll look at what it takes to succeed at digital transformation and why some companies fail to reach the levels of success they expected. Of the many challenges currently faced by CMOs, … Continue reading Digital Transformation: Setting Yourself Up for Success
Mitch Milaitis — October 30, 2018 — October 30, 2018 StartupStockPhotos / Pixabay What is a digital marketing strategy? To start, let’s define what a marketing strategy is. I know this seems basic, but let’s start small. A marketing strategy is an overall plan that you, or your business, implements to reach and attract … Continue reading What is a Digital Marketing Strategy?
Emma Knightly — October 25, 2018 — October 25, 2018 Four Approaches to Find the Right Digital Marketing SpecialistRecruitment is both a time consuming and critical task for business owners and hiring managers to get right (though recruitment management software can certainly help!) ;and hiring well for a digital marketing position is particularly tricky. Digital … Continue reading Interview Questions To Ask Digital Marketing Candidates
Derek Andersen — October 22, 2018 — October 22, 2018 On June 27th, Google combined its DoubleClick and Google Analytics suites under the name Google Marketing Platform. This unified stack gives advertisers a single point of control to plan, buy, measure, and optimize digital media. As a result, marketers can see a unified channel view … Continue reading Why Digital Marketers Should Pass Call Data into Google Marketing Platform
Kristen Herhold — October 21, 2018 Follow @kristenherhold — October 21, 2018 Why should businesses increase their investment in digital marketing? The answer is not unlike the reply the notorious Willie Sutton allegedly gave when asked why he robbed banks: “That’s where the money is.” Similarly, businesses increasingly understand that the digital world is the … Continue reading Why Digital Marketing Is an Essential Investment
Andrew Schulkind — October 17, 2018 — October 17, 2018 If you’re not measuring it, it doesn’t matter. And you’re doing any sort of digital marketing, including content marketing, you’d better be measuring how well that marketing is working. Your analytics data can, of course, tell you a great deal about the health of your … Continue reading What Digital Marketers Can Learn From Their Analytics Data
Max Benz — October 15, 2018 — October 15, 2018 Facebook posts with images have 2.3 times more engagement than posts without images. The power of visual content is undisputed. However, the efficient production of high-quality digital content is full of pitfalls since it often involves different experts at every stage of the process. The … Continue reading Digital Content Collaboration Pitfalls and How to Avoid Them
