By Wolf Ruzicka March 08, 2023 Today’s business leaders are understandably exhausted and stressed. Two years after the pandemic forced them to upend their business models and infrastructure, many are still grappling with how to compete effectively in the digital economy. With an economic downturn looming, business leaders and their teams are again … Continue reading Digital transformation not delivering enough value? Look at your APIs
Uberall Announces New ChatGPT-Integrated Digital Revenue Assistant by Colin Kirkland , March 7, 2023 ChatGPT continues to make its way into search –– this time, to address customer questions across top listings sites such as Google, Yelp and Facebook. Digital marketing platform Uberall has announced the integration of OpenAI’s generative chatbot ChatGPT across its local … Continue reading Uberall Announces New ChatGPT-Integrated Digital Revenue Assistant
Top 10 Digital Marketing Trends To Include In 2023 Strategies Ombir Sharma / 02 Mar 2023 Publishing cute videos, paying for advertisements, buying blog sections, and getting engagement on Facebook was a good way to do Digital marketing once. Now the game has changed drastically. The platforms, integrated technology, users’ behavior, expectations, and business … Continue reading Top 10 Digital Marketing Trends To Include In 2023 Strategies
While the allure of these exciting content management platforms is strong, start by assessing business needs, staff capabilities, management support and financial resources before jumping in. Pamela Parker on February 22, 2023 While many organizations are excited about digital experience platforms and the power they have to transform content management, understanding your current processes, knowing … Continue reading Does your marketing team need a digital experience platform (DXP)?
Is your organization ready for automation? We have your checklist for success. Fluency on February 21, 2023 The benefits of automation are clear: replace the need to manually manage your digital advertising accounts with fulfilling work, such as strategic planning and forward-thinking conversations. Drastically reduce the stress related to a business exclusively powered by people—such … Continue reading Digital advertising automation is here: Are you ready? by Fluency
Digital asset management can play a vital role in your marketing organization, unifying online and offline marketing channels and leading to more efficient marketing resource allocation. Pamela Parker on February 10, 2023 What does digital asset management do? Digital asset management (DAM) stores and organizes all of an organization’s digital assets — images, PDFs, photographs, … Continue reading What is digital asset management and how can it help you?
Must-Have Digital Nomad Apps For Better Work And Travel In 2023 ValueWalk / 02 Feb 2023 While a majority of employers have recalled their employees back into the office over the last few months – ending a nearly two-year work-from-home – ecosystem, a large majority of remote workers are still shaping the future of work and … Continue reading Must-Have Digital Nomad Apps For Better Work And Travel In 2023
By Shalene Gupta January 27, 2023 Gen Z is coming of age in turbulent times—from rising costs of living, to climate change, to the pandemic. They will inherit the solutions we build. Dell Technologies recently published the results of a study that surveyed over 15,000 people—aged 18-26, from 15 different countries—about their thoughts on … Continue reading Gen Z says school is not equipping them with the skills they need to survive in a digital world
P&G, Geico Help Push OTT To 15% Of U.S. Q3 Digital Ad Spend by Karlene Lukovitz @KLmarketdaily, February 3, 2023 Over-the-top (OTT) ad spending accounted for 14.8% of a total $23.3 billion in digital ad spending in the U.S. in Q3 2022, to social media’s 61% and display/video’s 24%, according to data from Sensor Tower’s … Continue reading P&G, Geico Help Push OTT To 15% Of U.S. Q3 Digital Ad Spend
Linear TV Shows Flat Q4 Ad Growth, Nearly On Par With Digital Media by Wayne Friedman , January 26, 2023 Traditional linear TV — national and local broadcast and cable — will see flat advertising growth in the fourth quarter — nearly the same as digital media advertising platforms, according to estimates from MoffettNathanson Research. … Continue reading Linear TV Shows Flat Q4 Ad Growth, Nearly On Par With Digital Media
