Chris Christoff February 22, 2021 As a small business owner, you may not consider user experience to be an important factor in deciding how successful your business is.
In reality, however, it’s one of the most important things to focus on to make your brand more impactful.
Unlike a decade ago, people in the tech-savvy world want their needs to be delivered in an instant. And when they land on your website, they might instantly opt-out if they don’t find it user-friendly. Some might even decide never ever to return because of the inconvenience that they have faced.
This means losing your leads, some of which might even be your long-term customers. But that’s not the only reason why you need to focus on improving your user experience.
Here are 4 other reasons how user experience can impact your business and make it super successful.
1. Improve Brand Reputation and Boost Sales
Did you know that word of mouth(WOM) is one of the most crucial marketing tools for businesses to establish a stronghold in the market and boost sales?
Offering higher customer satisfaction is the best way to get positive word of mouth for your brand. And positive word of mouth means improved brand reputation.
People trust recommendations more than they trust ads or promotional content. When they hear positive comments about your brand from someone they know, they’re more likely to believe that your brand is a valuable platform to purchase from. And based on this belief, they happily take action on your website.
This means that by offering a good user experience, you can attract positive WOM from your existing customers. This can act as free promotion for your business but can be way more effective in converting your leads to sales.
Improved customer experience can also encourage customers to opt for renewals, memberships, etc., which can be super helpful in boosting your sales.
2. Lesser Support
Another huge benefit of offering a good user experience is that you’ll have fewer support queries. When products are easy to use, people face lesser problems, and the need to contact the support staff decreases too.
With lesser support queries, you’ll need fewer support staff. This means that you can now utilize the fund on other aspects of your business, which would otherwise be spent on hiring more support staff.
Also, you don’t have to waste much energy on resolving the problems faced by your customers. This means that you can be more productive and utilize your time and energy in focusing on how to expand your business with a more positive impact.
3. Reduced Development Time and Cost
It might appear expensive and time-consuming to incorporate user experience design activities into your standard development process. But in reality, it can be way less time and cost consuming than you think.
According to studies, for every $ 1 to fix a problem during design, it would cost $ 5 to fix the same problem during development, and it would cost $ 30 to fix the same problem after the product’s release.
When you focus on your user experience from the beginning, it becomes easier to work on the right solution from the beginning itself.
Also, finding and correcting the faults becomes more easy and inexpensive in the early stage than doing it later. It might need a few more rounds of iteration, but you can use it to effectively find the defects and faults and correct them at a lower expense while it is still possible.
4. More Positive Reviews and Ratings
Most buying processes start with customer research. And people are more inclined to invest in products with better customer reviews and star ratings. These act like testimonials for your business and help validate your product or service.
By offering a better user experience, it becomes a lot easier to get positive reviews and more star ratings for your business. This will instantly increase trust and help you build credibility.
So when your product appears in your user’s research, they will automatically choose to buy your product over others because it has more ratings and positive reviews than your competitors.
So these are some of the reasons why you need to focus on offering an improved experience to your users. It doesn’t matter how big or small your business is or how much money you invest in promoting your business; if you can’t offer customer satisfaction, people won’t use your product. But by focusing on offering a brilliant user experience right from the start, you can easily create a strong brand value and attract more customers for increased profit.
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