WeAdvertise: WeWork Joins Captivate’s Digital Ad Network by Joe Mandese @mp_joemandese, January 18, 2023 Captivate, the digital out-of-home advertising network that began by installing video screens in the elevators of high-rise office buildings, has added flexible workspace network WeWork as an affiliate. The deal adds more than 175 locations to Captivate’s network and brings its … Continue reading WeAdvertise: WeWork Joins Captivate’s Digital Ad Network
Glassbox will integrate conversational AI into its digital experience analytics platform. Kim Davis on January 18, 2023 Digital experience analytics platform Glassbox has announced that it will integrate ChatGTP with its digital experience analytics platform. This will allow users to gain insights by asking questions in their native language and having ChatGTP respond. ChatGTP is … Continue reading ChatGTP to support digital experience analytics
The appointment-making platform implemented Bynder’s digital asset management (DAM) system to root out inefficiencies. Chris Wood on January 12, 2023 Appointment-making platform Booksy, popular especially in the beauty industry for booking clients, is a versatile digital marketing tool for many small businesses. The platform provides assets that businesses can use to promote themselves on digital … Continue reading How Booksy used DAM to organize their digital asset production
Agencies: Cost To Run Digital Campaigns Rising, Criteo Report Finds by Laurie Sullivan @lauriesullivan, January 11, 2023 U.S. agencies anticipate the cost of running digital campaigns will rise by 22% in 2023, according to a report released Wednesday. The cost of social will increase the most, suggests the data in Criteo’s report The Advertiser’s Guide … Continue reading Agencies: Cost To Run Digital Campaigns Rising, Criteo Report Finds
Ad-supported streaming grows, while marketers demand better measurement and a greener supply path. Chris Wood on December 29, 2022 at 9:05 Digital media channels continue to deliver more viewing options to TV watchers through on-demand streaming and live broadcasts. At the same time, the explosion of ad-supported connected TV (CTV) and over-the-top (OTT) services gives … Continue reading 2023 Predictions: Digital media and advertising
Top ways experiences and behaviors will change for consumers in 2023, and what marketers will do to maintain a competitive edge. Chris Wood on December 27, 2022 Even if marketers thought they’d found the perfect formula in the technology and strategies they used in 2022, they still have to switch it up in the … Continue reading 2023 Predictions: How organizations will transform their martech stacks and digital experiences in the new year
Unifying first-party data in the CDP helps authenticate users and quickly improve their experiences. Chris Wood on December 22, 2022 Less than two years ago, Penske Media Corporation (PMC) began implementing a customer data profile (CDP) from Treasure Data to unify data across big-name titles like Billboard, Rolling Stone and Variety. PMG has 130m unique … Continue reading How Penske Media uses a CDP to help advertisers reach digital users
While DXPs promise holistic, cross-platform seamlessness, organizations must be prepared to invest long-term before implementation. Theresa Forman on December 16, 2022 Tech has turned marketing from a bit of a dark art to a tool for strategic business growth, but not without repercussions. Even more, consumers expect brands to not only remember — but to … Continue reading Digital experience platforms: 4 building blocks to success
Diners expect restaurants to be tech savvy and digitally agile. Kim Davis on December 12, 2022 Around 80% of consumers expect to be able to use technology to order at casual restaurants. This follows a period when QR codes became widely used to access menus in service of contactless ordering. But that’s not all. “From … Continue reading Digital experience is important to diners too
3 Ways Data Mesh Can Improve Digital Product Development Manish Limaye / 18 Nov 2022 Data management continues to change as companies try to find the best ways to manage and store endless amounts of data. Data has become a differentiator for many businesses as they aim to know, analyze and build trust with their … Continue reading 3 Ways Data Mesh Can Improve Digital Product Development
