Artificial intelligence and machine learning’s marketing use cases go beyond chatbots or personalized website recommendations. Shama Hyder on April 27, 2023 It’s become increasingly clear how powerful automation is in creating truly impactful brand experiences. Artificial intelligence and machine learning’s marketing use cases go beyond chatbots or personalized website recommendations. Marketing automation is more than … Continue reading Automation and AI: The power to build true digital experiences
Tag Archives: Digital
This startup is turning the RTO debate on its head by creating a digital twin of the office
By Laya Neelakandan April 24, 2023 Imagine a world in which every detail in your office, down to the assortment of items on your desk, is available from the comfort of your home. Now, that possibility is not just imaginable, but entirely possible through Katmai, a virtual communications platform launching today that creates … Continue reading This startup is turning the RTO debate on its head by creating a digital twin of the office
Digital Media Entrepreneur Creates Search, Measurement Podcast Company
Digital Media Entrepreneur Creates Search, Measurement Podcast Company by Laurie Sullivan @lauriesullivan, April 24, 2023 A search, discovery and measurement tool for podcasts recently launched from Tree Goat Media using artificial intelligence (AI) and machine learning to identify moments in content. Marbyl, the platform, serves up a few seconds of audio based on the search … Continue reading Digital Media Entrepreneur Creates Search, Measurement Podcast Company
‘Bad’ digital ad spending can harm the environment
As we come up to Earth Day, know that the media properties with the biggest carbon footprint are typically fraud, click-bait or offer low-value inventory. Constantine von Hoffman on April 21, 2023 “Bad” digital ad spending is very bad for the environment. That’s the finding of Scope3’s State of Sustainability Report which found that media … Continue reading ‘Bad’ digital ad spending can harm the environment
2022’s strong digital ad revenue growth unlikely to continue
IAB: 2022’s 10.8% increase in digital advertising revenues was a drop from the previous year’s unprecedented 35% growth. Constantine von Hoffman on April 14, 2023 Digital advertising revenue growth slowed to 10.8% last year with a total of $ 209.7 billion spent, according to the annual report from the Internet Advertising Bureau (IAB), conducted by … Continue reading 2022’s strong digital ad revenue growth unlikely to continue
Digital Terrain: The Top Towns For Building A Marketing Business
Digital Terrain: The Top Towns For Building A Marketing Business by Ray Schultz , April 7, 2023 Here’s some advice if you want to build an email business (and/or your career): Forget New York, Chicago and Seattle — the best towns for growing a digital marketing enterprise are these, according to an analysis by Clarify … Continue reading Digital Terrain: The Top Towns For Building A Marketing Business
What are the top skills you need for digital marketing?
Investing in the right marketing talent, tools and processes helps organizations keep up with the competition. Michael Brito on March 27, 2023 Hiring talent with analytics experience is emerging as a critical priority this year. By hiring marketers who can effectively analyze data and glean insights, organizations can stay ahead of the curve and make … Continue reading What are the top skills you need for digital marketing?
Uncover the latest global consumer attitudes and trends by Digital Marketing Depot
Download the 2023 Consumer Trends Index to gain a deeper understanding of your customers and better meet their needs. Digital Marketing Depot on March 16, 2023 at 10:24 am | Reading time: 1 minute Stay ahead of the curve with the 2023 Consumer Trends Index report. This report from Marigold provides valuable insights into the … Continue reading Uncover the latest global consumer attitudes and trends by Digital Marketing Depot
Accuracy in digital analytics: What marketers need to know
Learn how to better understand analytics data by looking at nuances in data measurement and exploring how analytics tools work. Alan K’necht on March 17, 2023 There is a misconception that digital analytics reports are inaccurate. In reality, they are highly accurate in their own way, just not precise. The issue lies in users who … Continue reading Accuracy in digital analytics: What marketers need to know
AI Powers the Next Generation of Personalized Digital Marketing
AI Powers the Next Generation of Personalized Digital Marketing Michael Scharff / 13 Mar 2023 Companies worldwide already use AI-powered predictive analytics to anticipate behaviors and onboard and retain customers. By all accounts, investment in AI is paying off. Research by NewVantage Partners shows that 91% of surveyed companies in 2022 were increasing investments in artificial … Continue reading AI Powers the Next Generation of Personalized Digital Marketing
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