Tag Archives: Demo

19 questions to ask customer journey analytics vendors during the demo

Customer Analytics

More marketers are evaluating these tools to help to navigate and better understand increasingly complex customer journeys. Pamela Parker on March 4, 2022 Given that customers’ journeys to purchase and beyond are growing increasingly complex due to a seemingly ever-increasing number of devices, channels and options, businesses are seeking customer journey analytics platforms to help … Continue reading 19 questions to ask customer journey analytics vendors during the demo →

32 questions to ask sales enablement vendors during a demo

Sales Strategy

Sales enablement platforms are fairly recent introductions to the tech stack, but marketers are readily adopting them to support sales teams. Pamela Parker on March 3, 2022 Sales enablement platforms provide sellers with the content resources they need to engage buyers in a way that adds value, while also educating salespeople on the marketplace through … Continue reading 32 questions to ask sales enablement vendors during a demo →

19 questions to marketing attribution and predictive analytics vendors during a demo

Marketing Attribution

These platforms can provide marketers with valuable insights into how to better allocate their resources. Pamela Parker on March 1, 2022 With marketers facing increasing pressure to demonstrate the value of the budget they’re allocated for programs, marketing attribution and predictive analytics solutions are tailor-made for proving how tactics and media channels contribute to the … Continue reading 19 questions to marketing attribution and predictive analytics vendors during a demo →

13 questions to ask digital experience platform vendors during the demo

Digital Marketing Tools

If you’re not able to deliver the kind of speed and user experience you require to any or all of your channels, a DXP might solve these problems for you. Pamela Parker on February 28, 2022 Digital experience platforms are hot right now. That’s because DXPs, and the headless and hybrid CMS that are central … Continue reading 13 questions to ask digital experience platform vendors during the demo →

23 questions to ask identity resolution vendors during a demo

Identity Management

As the linchpin to a customer-centric strategy, identity resolution allows marketers to more accurately target and personalize brand messages to create better customer experiences. Pamela Parker on January 6, 2022 An identity resolution platform can be a key tool to enable brand marketers to understand with confidence who your customers are and how to comply … Continue reading 23 questions to ask identity resolution vendors during a demo →

9 Product Demo Examples that Stand Out & Convert

Product Development

Tom Whatley August 20, 2021 A product demo is a critical tool in the sales process. It exists in the all-important consideration space between lead qualification and conversion, giving you the opportunity to show how your solution solves problems and makes prospects’ lives easier. Done right, it’s a deal maker. Done badly, you risk losing … Continue reading 9 Product Demo Examples that Stand Out & Convert →

Cracking the Product Demo Code: Lessons From 78 SaaS Demos

Product Development

Jake Hatfield February 12, 2021 “Show, don’t tell” is a time-tested rule in writing and filmmaking that helps viewers draw their own conclusions rather than relying on a spoon-fed version created by the author. Yet, when it comes to product demos, many marketers and sales teams fall short in creating demos that convert. How do … Continue reading Cracking the Product Demo Code: Lessons From 78 SaaS Demos →

What the Heck Am I Looking At?!  A Forgotten Software Demo Best Practice

Business Software

Julie Hansen — January 8, 2020 As a demo and presentation skills coach, I have seen more than my fair share of software demos – along with their associated screens, tabs, search bars, drop downs, notifications and text fields. Some screens are so busy Lewis and Clark armed with a GPS would get lost! But … Continue reading What the Heck Am I Looking At?!  A Forgotten Software Demo Best Practice →

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