Zach Skole — October 5, 2018 — October 5, 2018 The argument over whether or not to gate content is a hotly debated issue in the world of demand generation. Gating your content refers to the practice of requiring visitors to provide you with personal information before they can access your content. While gated content … Continue reading How We Significantly Improved the Conversion Rate of Our Demo Request Lead Form
Jefri Yonata — May 8, 2017 — May 8, 2017 In 2008 and 2009, product explainer videos were a novelty for businesses. Their uniqueness and perky nature are the main features that make them stand out from other branded videos. Demo videos, on the other hand, were the standard before explainer videos emerged. These days, … Continue reading Product Demo Video vs. Explainer Video: What’s the Difference?
by Andrew Nguyen July 20, 2016July 20, 2016 Ever wonder why so many front doors are red? There’s a specific reason. But it depends on who you ask. In Western culture, it’s because a red door is inviting and welcoming, which is a perfect symbol of what a front door should be. It’s also a … Continue reading How To Create A Winning Demo Video For Your B2B Website
by Julie Hansen July 10, 2016 Follow @acting4salesJuly 10, 2016 You probably don’t consider what you sell to be a commodity, but the truth is, if your prospect can’t clearly distinguish why he should pay more for your product or service than the competitor’s, you may as well be selling water or pork bellies. Most … Continue reading 3 Ways to Highlight Your Value Proposition in a Presentation or Demo
Angela Shah Greetings, readers. We’re mixing up the usual rotation of roundup news to bring you an innovation “Tour of Texas”—stories on venture capital activity, startup re-branding, e-commerce, and a study of entrepreneurship—from around the state’s major metro areas. Austin: —The Zebra has set its sights on the murky confines of the insurance industry. Founder … Continue reading Tour of Texas: Cars, Insurance, E-commerce & Cloud Demo Day
Kerry ButtersOctober 14, 2015 If you think that demo videos aren’t worth the effort, or that they’ll be unavoidably dry, boring and sequential, then just think how drab the written replacement will be. Forcing your customers to wade through hundreds of words of copy – perhaps accompanied by a few to-the-point diagrams – is hardly … Continue reading How To Create Killer Product Demo Videos
Cristian WorthingtonApril 9, 2015 I make my own demo videos for our MondoPlayer App (like the video describing our new MondoPlayer Buffer Feature). Learning how to make these videos has been a challenge and I’d like to share some of the lessons I have learned. I remember the first demo video I produced. In a … Continue reading How to Make a your Own Demo Video
Sarah Schmid Three Detroit-area startups will vie for a spot in a pitch contest at Google’s California headquarters this spring, after winning the second annual Google Demo Day in downtown Detroit last Thursday. The winners, announced Monday, were LevelEleven, AdAdapted, and Genomenon. Of the three finalists, one company will be chosen in mid-February to head … Continue reading LevelEleven, AdAdapted, and Genomenon Win Google’s Detroit Demo Day